Do you know how to conduct a risk assessment? How to build an events team? How do you measure the success of an event? Event Planning and Management is the comprehensive guide for facing the new wave of live brand and customer experiences
Written by authors with extensive industry experience, this is an essential step-by-step resource for students and the next generation of event planners to plan and deliver a successful event. Using real-world examples such as National Health Service's (NHS) bespoke planning model and Standon Calling (the cashless festival), this book offers a structured, practical approach to all types of events, from the initial planning to the final evaluating stages.
Now fully updated, this third edition of Event Planning and Management provides a renewed focus on virtual and hybrid events. It also provides an expansion of health and safety advisory in light of COVID-19 and anti-terrorism, as well as new models such as the Cultural Risk Assessment, and further case studies. Accompanied by a host of downloadable resources, this book is the ideal end to end resource for students studying event planning modules and certifications, marketing and PR professionals.
About the Authors
Ruth Dowson was Senior Lecturer in events management at the UK Centre for Events Management at Leeds Beckett University, UK for over 14 years. She has more than 30 years of experience in strategic development, management and delivery of events, conferences, seminars and exhibitions, in both the public and private sectors.
Bernadette Albert is Senior Lecturer at Leeds Beckett University, UK, where she leads the undergraduate programme in Event Management. She draws on extensive experience in managing and advising on international, state, civic and private events.
Dan Lomax is Senior Lecturer at Leeds Beckett University, UK. He has 25 years' experience in the live music and cultural events sector specializing in content creation, event planning and operational delivery.
Industry Reviews
"Compelling, comprehensive, compulsory. My favourite 'go to' textbook." * Dr Richard Keith Wright, Senior Lecturer in Sport Events and Entrepreneurship, Auckland University of Technology, New Zealand *
"Provides an excellent insight into the complex and dynamic event planning process which is so crucial for successful event managers." * Dr Lucy Laville, Course Director, UK Centre for Events Management *
"Essential reading for anyone wanting to build a career in our amazing events industry. The balance of real-world, contemporary case studies and insight with educational models truly represent the diverse, complex and thrilling world that is event management." * Tim Collett, Managing Director, WRG, a division of the Creative Engagement Group, UK *
"This incredibly detailed book is a conduit to success for future event managers." * Amanda Edgcumbe, Founder and Director, Powwow Events *
"This book is truer to the real world of event planning and management than any I used while studying or that I've come across in over 20 years of running events." * Mark Breen, Director, Cuckoo Events and Safe Events (about a previous edition) *
"This book is easy to follow for both event professionals and event management students alike. The authors have broken down the planning process into bite-size chunks that are easy to digest, and they offer great tips and reminders for anyone responsible for organizing an event." * Emma Cartmell, CEO, CHS Group (about a previous edition) *
"The great benefit of this book is that it works for students coming into the event management world; but also speaking as an industry professional, it is extremely useful when planning and managing an event, as it gives a step-by-step guide for every stage in the process." * Rob Minto - Managing Director The Onlii *
