
Events Management
3rd Edition - An Introduction
By: Charles Bladen, Nick Wilde, James Kennell, Emma Abson
Paperback | 25 January 2023 | Edition Number 3
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It introduces every core functional area of events management, such as marketing, finance, project management, strategy, operations, event design and human resources, in a vast array of different event settings from sport to political events. This new edition has been updated to include:
- New and updated content on technological developments in events such as virtual/hybrid events, artificial intelligence, virtual/augmented reality, holograms in music events, software for event planning and projection mapping.
- New content on eSports, the sustainability sector, employability skills, policy changes, diversity and inclusion, ethics and responsibility in events, and contemporary event safety and security issues including the threat of terrorism.
- New and updated case studies that cover a wider range of regions.
- A fully updated and extended companion website that includes web and video links, quizzes and a case study archive for students, as well as PowerPoint slides for instructors and a brand-new instructor manual full of teaching strategy ideas.
About the Authors
Charles Bladen is an international academic, researcher and business consultant specialising in customer experience design.
James Kennell is Reader in Events and Hospitality at the University of Surrey, UK.
Emma Abson is Senior Lecturer on the Events Management courses at Sheffield Hallam University, UK.
Nick Wilde is Dean of Sports Business Management at the Global Institute of Sport in London, and a Visiting Professor at the Real Madrid Business School.
ISBN: 9780367610043
ISBN-10: 0367610043
Published: 25th January 2023
Format: Paperback
Language: English
Number of Pages: 466
Audience: College, Tertiary and University
Publisher: Taylor & Francis Ltd
Country of Publication: GB
Edition Number: 3
Edition Type: New edition
Dimensions (cm): 17.4 x 24.8 x 2.7
Weight (kg): 1.12
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- Non-FictionBusiness & ManagementManagement & Management TechniquesManagement of Specific AreasManagement of Real Estate
- Non-FictionSociology & AnthropologySociologySociology & Sport & Leisure
- Lifestyle, Hobbies & Leisure
- Non-FictionIndustry & Industrial StudiesService IndustriesTourism Industry
- Non-FictionIndustry & Industrial StudiesService IndustriesSport & Leisure Industries
- Non-FictionEconomics