Expanding the Linguistic Landscape

Linguistic Diversity, Multimodality and the Use of Space as a Semiotic Resource

By: Martin Puetz (Editor), Neele-Frederike Mundt (Editor)

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Paperback | 20 December 2018

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320 Pages

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17.5 x 7 x 1

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This book provides a forum for theoretical, methodological and empirical contributions to research on language(s), multimodality and public space, which will advance new ways of understanding the sociocultural, ideological and historical role of communication practices and experienced lives in a globalised world. Linguistic Landscape is viewed as a metaphor and expanded to include a wide variety of discursive modalities: imagery, non-verbal communication, silence, tactile and aural communication, graffiti, smell, etc. The chapters in this book cover a range of geographical locations, and capture the history, motives, uses, causes, ideologies, communication practices and conflicts of diverse forms of languages as they may be observed in public spaces of the physical environment. The book is anchored in a variety of theories, methodologies and frameworks, from economics, politics and sociology to linguistics and applied linguistics, literacy and education, cultural geography and human rights.

Industry Reviews

This volume makes a dynamic contribution to the developing field of Linguistic Landscape research. Using insights from around the world, the authors show novel and imaginative ways of renegotiating concepts of 'language' and 'landscape' in the light of multimodality, language power and conflict, discourse, and translation within a changing global culture.

* Jeffrey L. Kallen, Trinity College Dublin, Ireland *

This fascinating volume makes a substantial contribution to the study of the linguistic landscape. Adopting an interdisciplinary approach, it brings together thought-provoking theories and research methodologies. It is a must-read not only for scholars but for all those interested in the study of language in the public space.

* Jasone Cenoz, University of the Basque Country, UPV/EHU, Spain *

This volume changes the landscape of Linguistic Landscapes research. It widens the disciplinary space, ploughs deep into theoretical soil, shines the light on budding ideas, and grows an orchard of fresh intellectual fruits.

* Hans-Georg Wolf, University of Potsdam, Germany *

The volume is well-structured, easy to read and provides the reader with fascinating and original data on LL [...] I would particularly like to draw the reader's attention to the contributions included in Part 3 of the volume, which enhance our understanding of LL in under-examined areas, such as East and West Africa, and fill a significant gap in the literature.

-- Angeliki Alvanoudi, Aristotle University of Thessaloniki, Greece * Punctum, 5(1) 2019 *

[This book] offers a collection of convincing arguments for broadening our thinking around LL. As the field has opened in the past 10 years to broader understandings of semiotic landscapes, it has the potential to continue to expand and to include other communicative forms, while still strengthening the interdisciplinary theoretical frames and contributing to our understanding of the world around us.

-- Deirdre Dunlevy, Queen's University Belfast, UK * Linguistic Landscape 5:3 *

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