This insightful paper delves into the critical impact of the external business environment on sales, highlighting how neglecting external factors can hinder success. Authored for a senior business management class, it garnered a perfect score. Drawing on class learnings and industry definitions, the author skillfully navigates the nuances of external environment assessment, employing personal occupational experiences as illustrative examples. Seamlessly transitioning between topics, this work provides a comprehensive understanding of the subject matter. The author holds a Bachelor's Degree in Business Administration and an Associate's Degree in Business Management Technology.
