Fall in Love with the Problem, Not the Solution

A Handbook for Entrepreneurs

By: Uri Levine

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Paperback | 11 February 2025

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Uri Levine, founder of "unicorns" Waze and Moovit, brings you the ultimate guide to starting and running a business - with a bonus chapter on surviving and thriving in a crisis in this paperback edition.

Unicorns - companies that reach a valuation of more than $1 billion - are rare. Uri Levine has built two. And in Fall in Love with the Problem, Not the Solution, he shows you just how he did it.

As the cofounder of Waze - the world's leading commuting and navigation app with more than 700 million users to date, and which Google acquired in 2013 for $1.15 billion - Levine is committed to spreading entrepreneurial thinking so that other founders, leaders and employees in the tech space can build their own highly valued companies. Levine offers an inside look at the creation and sale of Waze and his second unicorn, Moovit, revealing the formula that drove those companies to compete with industry veterans and giants alike. He offers tips on:

Validating your idea
Raising funding
Leadership
Hiring and firing
Understanding your users
Making up-scale decisions
Going global
Deciding when to sell

With an all-new chapter on not only surviving but thriving in times of major external crisis, Fall in Love with the Problem, Not the Solution offers mentorship in a book from one of the world's most successful entrepreneurs, and empowers you to build a successful business by identifying your consumers' biggest problems and disrupting the inefficient markets that currently serve them.

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