Fashion Branding Unraveled - Kaled K. Hameide

Fashion Branding Unraveled

By: Kaled K. Hameide

Paperback | 1 October 2011 | Edition Number 1

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Beginning with an overview of the concept of branding and the dynamics of the branding process, this book presents a complete perspective of fashion branding. It explores the application of concepts to the different categories of the fashion brand, such as The Luxury Brand and Private Labels, and will look at specific branding strategies related to the fashion industry as practiced today. The author emphasises understanding technologies that are relevant to the fashion industry and investigates how these technologies may change and challenge many of the conventional concepts. The book highlights new concepts together with the challenges and opportunities they bring, and concludes with a look at the future of fashion branding in the twenty-first century.
Industry Reviews
Everyone has something to gain [from this book] ... It is a very accessible text ... I would highly recommend this text to be used for first year undergraduate students to help them get a better grasp of branding and how it relates specifically to the fashion industry * Matthew Kearney, University of Ulster *

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