*Pre-order now: the first book to look at the unstoppable rise of Formula One*
Few sports are as synonymous with money as Formula One. Its drivers are among the world's most highly paid athletes, and it costs more than a billion pounds to keep its ten teams ticking over. Celebrities and their entourages flock to glamorous locations around the world - Monaco, Miami, Las Vegas - to be seen on the grid or lounging on a superyacht.
This is a sport where money - the spending of it, the flaunting of it, the ruthless pursuit of it - matters.
Fast Money will be the first book to treat F1 as the business it is. As one of the world's most popular sports, and with races in far corners of the globe, F1 is big business.
With unparalleled insight and decades of reporting, they describe the pivotal moments which have driven the sport to new heights - the influx of tobacco advertising, the Concorde agreement, television deals, the reign of Bernie Ecclestone, and the huge popularity of Drive to Survive. Featuring exclusive interviews with the sports major players and featuring never-before-heard stories, Fast Money reveals the multitude of deal that turned the sport from a pastime for wealthy enthusiasts into the world's most-watched annual sports series.
