Field Visual Merchandising Strategy : Developing a National In-store Strategy Using a Merchandising Service Organization - Paul J. Russell

Field Visual Merchandising Strategy

Developing a National In-store Strategy Using a Merchandising Service Organization

By: Paul J. Russell

Hardcover | 29 March 2016 | Edition Number 1

At a Glance

Hardcover


Limited Stock Available

RRP $143.00

$107.75

25%OFF

or 4 interest-free payments of $26.94 with

 or 
In Stock and Aims to ship in 1-2 business days

When will this arrive by?

The retail sales floor has become a battlefield: each brand is fighting for the same customer and wants to ensure their merchandise is on the sales floor, sized, folded, hung and presented properly. Field Visual Merchandising Strategy is a comprehensive guide to developing and executing a national field merchandising strategy, covering key areas such as developing a strategy, how to go about selecting the right merchandising service organization, team training, merchandising standards, planograms, and launching the strategy.

Ideal for retail marketers, visual merchandisers, merchandising managers and brand managers, Field Visual Merchandising Strategy uses examples and case studies from a range of shops, from fashion emporia to small outlets, to provide real-world insight on how strategic visual merchandising works.

Industry Reviews
"At the end of the 10,000-mile supply chain, it all comes down to the final six feet. This is where visual merchandising takes over. And this is where Paul Russell's Field Visual Merchandising is the essential guide." -- 22/10/2014 * David Katz, Executive Vice President & Global Chief Marketing Officer at Randa Accessories *
"Russell is clearly a details man. And that is what makes this book so good. He spells out step by step what you need to do to ensure that a GBP20 store visit by a field sales merchandiser adds value." * BetterRetailing.com *
"This is a great map book for excellent display - and if you are in the market for such a guide, I warmly recommend it." * Retail Express *
"a practical merchandising book that can help us all be better retailers" * John Stanley *
"Nothing is left to chance in this information-packed, yet slim volume. Mixing best practice and real world experience, this could be required reading for even the most junior of retail employees. Will serve its professional audience well." * Darren Ingram, Darren Ingram Media *

More in Sales & Marketing

Influence, New and Expanded : The Psychology of Persuasion - Robert B. Cialdini
Ogilvy on Advertising - David Ogilvy

RRP $32.99

$27.25

17%
OFF
Positioning : The Battle for Your Mind - Al Ries

RRP $30.95

$24.90

20%
OFF
Cult Status : Building a Business that People Adore - Tim Duggan
By My Hands : A Potter's Apprenticeship - Florian Gadsby

RRP $49.99

$38.75

22%
OFF
The Practice - Seth Godin

Paperback

RRP $32.99

$30.25

E-commerce 2023-2024 : business. technology. society : 18th Edition - Carol Traver