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Flipping Patriarchy : Imagining a gender-swapped world - Man Who Has It All

Flipping Patriarchy

Imagining a gender-swapped world

By: Man Who Has It All

Paperback | 13 March 2025

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'I love this book' Fern Britton

'Laugh out loud funny' Kate Bottley

An explosive satire of gender stereotypes that flips patriarchy on its head to highlight sexist double standards.

Exploring subjects like work and comedy, history and sport, the beauty industry and domesticity, anonymous author Man Who Has It All imagines a world in which men are bombarded with the same stereotypical bullshit as women. What if men's T-shirts were emblazoned with slogans encouraging them to be smiley, positive and kind? What if we laughed at jokes about fathers-in-law, male drivers and middle-class men of a certain age? What if men's history was a niche topic? Behind the jokes about crazy cat gentlemen, testerical men and the twenty-four-hour moustache, lies a deeper, darker message about language, power and control.

Smart and provocative, Man Who Has It All shines a powerful light on the prejudice ingrained in our society. Told through fictionalised scenarios and wider cultural analysis, this is a feminist handbook that will arm you against the patriarchy.

'Funny and insightful, but also fiercely radical' Victoria Smith

'Takes on patriarchy with wit, verve and a mighty dose of good old British sarcasm' Viv Groskop, author of How to Own the Room

'We need to hide copies in every locker room, Wetherspoons and B&Q' Eleanor Morton, comedian and actor

'Man Who Has It All does a remarkable job of channelling anger into humour . . . a galvanising read' Rachel Hewitt, author of In Her Nature

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