Maintain your focus, your productivity, and your sanity in the contemporary fundraising environment
In
Focused Fundraising: How to Raise Your Sights and Overcome Overload, accomplished nonprofit management strategists and leaders Christopher Cannon and Michael Felberbaum deliver a must-read combination of the latest mindfulness techniques and operational strategies that will equip you to succeed in an increasingly chaotic, noisy, and confusing fundraising environment. You'll find concrete strategies to navigate the challenges of modern fundraising, including technology changes, scarce resources, and shifting donor expectations.
In the book, you'll also find:
- Hands-on skills for sharpening your focus while those around you are giving in to endless distractions
- An insightful combination of big-picture views and micro-considerations that offer a practical roadmap to set and stick with your priorities
- Practical applications of tried and true mindfulness and nonprofit strategy research that you can implement immediately in your organization
An essential, desk-side resource for nonprofit board members, managers, leaders, and team members,
Focused Fundraising is a one-of-a-kind toolbox designed to help you tackle the challenges you face every day.
About the Authors
Christopher M. Cannon (Chesterfield, MO; zurigroup.com) focuses on organizational and operational optimization, with an emphasis on higher education and healthcare fundraising. He manages Zuri Group’s management consulting efforts and oversees projects for dozens of clients that raise billions of dollars each year. Having served in most development roles in his 20+ year career, Cannon wrote
An Executive’s Guide to Fundraising Operations (Wiley, 2011) to support fundraisers’ decision making, data use, and adoption of digitality and strategic information management.
Michael Felberbaum (New Haven, CT; yale.edu) leads Yale University’s Advancement Technology efforts. He manages Yale’s team and resources necessary to support its annual and strategic fundraising campaigns. His approach to digitality and focus is shaped by his adherence to mindfulness techniques. A frequent public speaker, writer, and nonprofit board member, he has established an alternative approach to measuring productivity, coined causitivity. His combination of nonprofit organizational expertise and mindfulness are helping to reshape fundraising strategies.
