For God, Country, and Coca-Cola : The Definitive History of the Great American Soft Drink and the Company That Makes It - Mark Pendergrast

For God, Country, and Coca-Cola

The Definitive History of the Great American Soft Drink and the Company That Makes It

By: Mark Pendergrast

Paperback | 24 September 2024 | Edition Number 1

At a Glance

Paperback


RRP $45.00

$43.75

or 4 interest-free payments of $10.94 with

 or 

Aims to ship in 10 to 15 business days

When will this arrive by?
Enter delivery postcode to estimate

The fizzy, "marvellously entertaining" (Los Angeles Times) story of the world's favourite beverage

For God, Country and Coca-Cola?is the definitive history of the great American soft drink and the company that makes it. From its origins as a patent medicine in Reconstruction Atlanta through its rise as the dominant consumer beverage of the American century, the story of Coke is as singular, appealing, and effervescent as the drink itself. Mark Pendergrast recounts more than a hundred years of the Coca-Cola Company with verve and a historian's eye for the telling detail, aligning Coke's success with the emergence of that other great American innovation-modern capitalism.

With vivid portraits of the colourful cast of entrepreneurs, hustlers, swindlers, ad men, and con men who have made Coca-Cola the most recognized trademark in the world-and with a new afterword bringing the story up to today-this is business history at its best: authoritative, enlightening, and fun. Like Coke itself, For God, Country and Coca-Cola is "The Real Thing."

More in Agriculture & Related Industries

Diddly Squat : A Year on the Farm - Jeremy Clarkson

RRP $22.99

$21.00

Pastured Poultry Profit$ : Polyface Titles Ser. - Joel Salatin
Agriculture In Australia 2ed : An Introduction - Bill Malcolm

RRP $154.95

$127.25

18%
OFF
Biomass, Capitalism, and Hegemony : A Rich and Powerful History - Benoit Daviron
Agricultural Product Prices : 5th Edition - William G. Tomek

RRP $151.25

$93.25

38%
OFF