Foreign Operation Methods

Theory, Analysis, Strategy, Second Edition

By: Lawrence S. Welch, Gabriel R.G. Benito, Bent Petersen

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Paperback | 26 January 2018 | Edition Number 2

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Presenting a clear and instructive toolkit for upper level undergraduate and postgraduate students to successfully understand and analyse foreign operation methods, this revised second edition brings up to date its unparalleled coverage with new theoretical and empirical research and the latest company case material. As experts in the field, the authors share their wealth of international knowledge to give the book a strong cross-cultural appeal.

New to this edition:?

an extended analysis using new and relevant case studies for students to explore foreign operation methods in the full range of small, large and multinational firms
updated strategic analyses of emerging concerns, such as mode combination, flexibility and development over time
a thorough overview of theoretical perspectives to encourage better understanding of the 'why, what and how' of mode decisions
an updated mode strategy section which allows you to challenge existing perspectives and research.

Influenced by the needs of the next generation of international business, management and marketing students, this second edition provides the most comprehensive coverage of foreign operation methods in current literature, and will be an excellent introduction to the nature and range of mode options available to companies as they internationalise.

Industry Reviews

'This is an important book. Many of us have a remarkably narrow view of what foreign operation methods entail. Now we can be exposed to the full range of operation methods in use today, as this book takes us well beyond entry modes. It explains longitudinal method use where change is the norm rather than the exception. If you have time to read only one book on foreign operation methods, this is the one!'
--Rebecca Piekkari, Aalto University, Finland

'`New forms of international venturing continue to emerge but these necessarily involve adaptations on exchange through the market and hierarchies, and by contracting. In this edition of Foreign Operation Methods, Welch and his co-authors present to a wide audience of practitioners, policy makers, scholars and students a comprehensive compilation of theoretical perspectives, descriptive expositions of a multitude of modes of operation, and importantly, strategic perspectives on mode changes and combinations as the firm's internationalisation evolves. This is the most complete book available on this topic written by scholars and accessible to all.'
--Peter Liesch, The University of Queensland, Australia

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