Foundations of Marketing : 9th edition - O.C. Ferrell

Foundations of Marketing

9th edition

By: O.C. Ferrell, William M. Pride

Paperback | 2 March 2021 | Edition Number 9

At a Glance

Paperback


RRP $174.95

$133.50

24%OFF

or 4 interest-free payments of $33.38 with

 or 
In Stock and Aims to ship in 1-2 business days
Gain the understanding you need to think and act like a marketer the most current principles of marketing resource -- Pride/Ferrell's FOUNDATIONS OF MARKETING 9E with MindTap.

This edition blends marketing fundamentals with discussions of the latest topics and trends reshaping marketing. You'll examine the power of market research, analytics, and the impact of artificial intelligence while introducing social media, digital marketing, ethics, globalization, and marketing technology interface.

Updated intriguing visuals, timely content, real cases, and fascinating videos work with the engaging presentation to put principles into practice in today's fast-paced business world. MindTap, today's leading digital platform helps you reinforce concepts to learn, apply, and study them in interactive marketing scenarios to build confidence and elevate performance.

More in Accounting, Business & Finance Higher Education Textbooks

Influence, New and Expanded : The Psychology of Persuasion - Robert B. Cialdini
Thinking in Systems : A Primer - Donella Meadows

RRP $43.75

$32.90

25%
OFF
Business Law : 6th Edition - Nickolas James

RRP $169.95

$144.90

15%
OFF
Thinking, Fast and Slow - Daniel Kahneman

RRP $26.99

$20.25

25%
OFF
Getting To Yes : Negotiating An Agreement Without Giving In - Roger Fisher
Managing Organizational Change : 3rd Edition - Muayyad Jabri

RRP $120.00

$90.50

25%
OFF
Australian Taxation : 3rd Edition - John Bevacqua

RRP $131.95

$115.35

13%
OFF
A Guide to the Business Analysis Body of Knowledge - BABOK - Iiba
Company Accounting : 12th edition - Ken Leo

RRP $142.95

$123.95

13%
OFF
Human Resource Management : 11th Edition - Raymond J. Stone

RRP $147.95

$127.90

14%
OFF
Financial Accounting : 12th Edition - John Hoggett

RRP $142.95

$123.95

13%
OFF
Management : 8th Asia-Pacific Edition - Danny Samson

RRP $164.95

$134.35

19%
OFF
Commercial Applications of Company Law 2022 : 23rd Edition - Pamela Hanrahan
Managing Change Australasian Edition : Enquiry and Action - Nic Beech

Popular Searches