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Freelance Copywriting

By: Diana Wimbs

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Paperback | 5 August 2001 | Edition Number 1

At a Glance

Paperback
160 Pages

Dimensions(cm)
21.5 x 13.5 x 1.5

Paperback

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This book unlocks one of the great secrets about copywriting by revealing the vast range of opportunities that exist outside the world of TV advertising. The author shows how good writers are always in demand by companies and their agencies to tackle the mountain of brochures, mailers, letters and PR material they need to saty in business. With the help of this book, would-be writers, as well as establihsed writers and journalists, can learn more about this lucrative line of work and how to break into it. The author covers markets, briefings, style techniques, concepts and campaign development as well as practical aspects of freelance work such as handling invoices and organising your workload.

Industry Reviews

'Once you understand the tricks of the trade, copywriting can be a fascinating form of writing - and one more highly paid than most. Diana Wimbs explains how it is done, and also shows how to find clients and to grow your own copywriting business.' Writing Magazine (September 2007)

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You Can Find This Book In

Non-Fiction Business & Management Business Communication & Presentation Language & Linguistics Reference, Dictionaries & Guides Writing & Editing Guides Law Laws of Specific Jurisdictions Intellectual Property Law Copyright Law Entrepreneurship / Start-ups Sales & Marketing

Sales & Marketing Advertising Creative Writing & Creative Writing Guides Reference, Information & Interdisciplinary Subjects Research & Information Research Methods Self-Help, Personal Development & Practical Advice Advice on Careers & Achieving Success

Introduction	p. 1
Great Openings	p. 4
First Steps	p. 12
The Art (and Science) of Persuasion	p. 27
The Tools of Persuasion	p. 43
Tackling the Brief	p. 62
Concepts and Creative Techniques	p. 73
Style, Structure and Revision	p. 88
In Other Words . . . 'Plain English' Writing	p. 111
Getting in the Money	p. 122
A Sample Campaign to Inspire You	p. 136
Index	p. 151
Table of Contents provided by Syndetics. All Rights Reserved.

Freelance Copywriting

At a Glance

Paperback

Industry Reviews

Shipping

How to return your order

Defective items

You Can Find This Book In

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