Freelancing in the Creative Industries

Preface: How to use this bookPART A: Contextualising Your Artistic PassionChapter 1: Starting out with visionThinking Creatively    Why is Creativity Important?    Generating new ideasWorking Creatively    Knowing the way you work best    Finding the right directionCASE STUDY: Isobel KnowlesChapter 2: Researching the Creative IndustriesResearching the creative industries    Defining creative industries    Contributions of the Creative Industries    The value of knowing the numbers    Industry peak bodies and service organisations    Key government organisations    Research and industry institutions    Venues and distributionResearching Peers, Mentors and Communities    Communities of Practice    Networks    Mentor Role and PurposeFinding the right information CASE STUDY: Aimee SmithChapter 3: Ways of WorkingStructures    Working individually    Don't give up your day job?Ways of Working Well with Others    Choosing the right communication channel    Running effective meetings    Negotiation skills    Resolving conflicts    Ground rules for teamsDealing with stressTime management    Keeping on track with your goals    Learning how you spend your time    Working with your personal rhythms    Interruptions    Strategies for managing your time    The reality of administrationPART B: Convincing Others of Your VisionChapter 4: Communicating your creative practiceCommunicating your practice    Defining communication    Communication channelsKnowing Your Audience    What is market research?    Identifying your targeted market    Knowing your environment    Knowing your audience    Standing out from the competitionCommunicating Your Vision    Capability statement    Artist statementCommunicating your practice online    Websites    Social media and the creative artist    Other online networksCASE STUDY: Benjamin LawChapter 5: Convincing OthersGetting your foot in the doorPitching    Preparing your pitch    The presentation    What is an elevator pitch?    Written pitchesProposals - grants and sponsorships    The grant proposal    Seeking out sponsorships How is Your Practice Different?     Unique approach    Price    Poorly served audience    ExpertiseAre you ready for a niche?Part C Leaping Into Creative ActionChapter 6: Setting up arts projectsArts Project Management for Freelancers    Developing the project concept    Scoping the project    Scoping funding optionsManaging Arts Projects    Stage 1: Defining the arts project    Stage 2: Planning the arts project    Stage 3: Implementing the arts project    Stage 4: Evaluating the arts projectCommon Project Issues    Timelines and deadlines    Changes to resources in the project plan    Changes to project objectives    Success factors in arts project managementCASE STUDY: Clare PoppiChapter 7: Arts MarketingContextDefining Arts Marketing    Supply and Demand    Structure of a Marketing PlanStrategic Marketing    SWOT analysis    Strategic marketing objectivesArts Marketing 4Ps: Product, Place, Price, Promotion    Product    Place    Price    PromotionBudgeting for Marketing    Setting the marketing budget    Elements of a marketing budget    Marketing Budget - Promotion    Top tips for promotion budgetsCASE STUDY: David FinniganChapter 8: Planning the MoneyFinancial SkillsFinancial Planning for your Freelance Practice    Financial Planning    Financial Reporting    Budgeting    Financial termsBudgeting your Projects    Starting a Project - Budget    Costing and PricingRaising an Income    Fundraising    Sponsorship    Arts grant-giving organisations    PhilanthropyCASE STUDY: Tim Syrota Chapter 9: Planning for ExpansionIdentifying Skills for GrowthComplex Project Skills    Managing an event    Reviewing venues and spaces    Contingency planningGetting it Right Legally    Obtaining a tax file number    Australian Business Number (ABN) & GST registration    Intellectual property    Ethics    Occupational Health and Safety (OHS)     Insurance    Conditions and contractsBusiness Skills    Setting up a business structure    Setting up administrative systems    Training and professional development    Change and a small arts enterpriseCASE STUDY: Zoe PepperChapter 10: Career optionsCreative Industries Careers    Arts employment research    Practical models for an arts careerMeasuring value - creative, artistic, financial    Economic and cultural value, and creative industries    Value of communities of creativityReviewing/renewing the vision    Niche and difference    Funding options    Networks and mentors    The case for creativity as a career    Changing career directions    Artist as change agentCASE STUDY: Jonathan Wilson