Booktopia has been placed into Voluntary Administration. Orders have been temporarily suspended, whilst the process for the recapitalisation of Booktopia and/or sale of its business is completed, following which services may be re-established. All enquiries from creditors, including customers with outstanding gift cards and orders and placed prior to 3 July 2024, please visit https://www.mcgrathnicol.com/creditors/booktopia-group/
Add free shipping to your order with these great books
From Art to Marketing : The Relevance of Authenticity to Contemporary Consumer Culture - Marta Massi

From Art to Marketing

The Relevance of Authenticity to Contemporary Consumer Culture

By: Marta Massi

eBook | 10 April 2023

At a Glance

eBook


RRP $74.99

$67.99

or 4 interest-free payments of $17.00 with

Instant Digital Delivery to your Booktopia Reader App

Taking a new approach to a relatively underexplored area, this book examines the concept of authenticity and its relevance to marketing management. The author draws on several disciplines, including arts, philosophy, sociology and psychology, as well as focusing on important sub-fields within the field of marketing such as consumer behaviour and tourism. Presenting data from interviews with managers and consumers, and summarising and critiquing recent developments within the field, From Arts to Marketing is a timely and much-needed addition to literature and will be useful to those researching consumer behaviour, brand management and marketing more generally.

on

More in Sales & Marketing

Marketing High Technology : An Insider's View - William H. Davidow

eBOOK

On Great Service : A Framework for Action - Leonard L. Berry

eBOOK

RRP $37.39

$29.99

20%
OFF
Marketing to Generation X - Karen Ritchie

eBOOK

RRP $24.19

$19.99

17%
OFF
Service Breakthroughs - James L. Heskett

eBOOK