From Data to Insights

The Strategy of a Data Analytics Team

By: John Mackay

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eText | 3 March 2025

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From Data to Insights is a practical guide to building a strategy that addresses the common issues faced by Data Analytics teams. Not enough time, too many requests, unhappy stakeholders, and colleagues with low team morale are just some of the problems caused by poor strategy and design.

This guide will help managers avoid these pitfalls and improve team performance by focusing on long-term goals and strategic planning, ensuring your Data Analytics team can effectively support their business and its stakeholders.

Practical examples and explanations are provided to help understand how a Data Analytics team's strategy can be implemented and why certain approaches will or won't work.