"Helping people make a buying decision. Put very simply, this is what this book does. But more than that, Shani Taylor pulls apart how we connect. Not communicate. It's deeper than that. It's about connecting. We can read all the books on sales. Rewatch Mad Men episodes. Take NLP training to try and 'hack' our ability to persuade others. Or we can learn how to improve our ability to connect. Human to human. And maybe, this book will help you improve all of your relationships like it has done for me."
- JO MUIRHEAD, HEALTH PROFESSIONAL AND COACH
"If you're someone who lives a heart-centred life and you're passionate about serving clients, Shani Taylor's playbook delivers a concise method for communicating with and connecting to prospective clients. You want to truly connect with potential clients rather than stalking them like an online bot? There are strategies in these pages to teach you how to connect. You want to discover why your social media strategies aren't working? There are insights here. Want to move from discouraged to inspired? Yes, there's help here. This book is a great resource for discovering how to generate clients in a sincere, effective way by communicating in a way that is meaningful to potential clients and drawing them towards you rather than having them running away."
- ASH PERROW, MUSICIAN AND CREATIVE FREEDOM COACH
"If you're looking to grow your business using proven methods, so you can experience more freedom and fulfilment in your life, Shani Taylor's From Ignored to Adored is the book for you. From Ignored to Adored is a practical and actionable guide to growing your business using frameworks and methods that work. It also teaches readers how to connect and build relationships with their audience. It includes real-life examples of client success using these principles and methods. Shani's sense of humour is sprinkled throughout the book, making for an enjoyable read. In this book, you will learn how to consistently attract the clients that you feel inspired to serve, and how to build relationships with them so they don't want to leave. You will learn how to connect with your audience in all your communications in a way that attracts instead of repels them. Your audience will feel like you are talking directly to them and will want to do business with you and not the competition.
The coaching industry is the second largest-growing sector in the world, with approximately 5,842,000 coaches worldwide. Most coaching schools teach the skills to become a coach but don't teach how to build a successful business. There are business and marketing coaches who offer programs to launch and grow your coaching business, but the problem is they use methods that are outdated and do not deliver on their promises. Coaches eventually get tired, frustrated, and quit, unable to share their gifts with the world. From Ignored to Adored is a beam of light in an industry clouded with old ideas that no longer work and that continue to get regurgitated from mentors to coaches."
- ANA RUIZ, RELATIONSHIP COACH
"This book is a masterpiece. It's a reset and redirect of my mindset towards truth and reality. I feel more relieved doing more of my business and rejecting inquiries from people I don't feel inspired to serve. For me, it's a bible for resetting my business and I feel sorry about all the time I wasted hearing the lies I've been told by people whom I trusted. The book deserves a re-read many times, and it's a must for anyone who is doing business today. It has a lot of truth, and it is like someone has turned the light on in all areas of my life."
- ANEES ALOMAR, ARCHITECT AND BUSINESS CONSULTANT
