Fundamental Analysis For Dummies

Introduction 1

Part 1: Getting Started with Fundamental Analysis 5

Chapter 1: Understanding Fundamental Analysis 7

Chapter 2: Getting Up to Speed with Fundamental Analysis 19

Chapter 3: Gaining an Upper Hand on Wall Street: Why Fundamental Analysis Gives Investors an Edge 37

Chapter 4: Getting Your Hands on Fundamental Data 55

Part 2: Performing Fundamental Analysis Yourself 75

Chapter 5: Analyzing a Company’s Profitability Using the Income Statement 77

Chapter 6: Measuring a Company’s Staying Power with the Balance Sheet 97

Chapter 7: Tracking Cash with the Statement of Cash Flow 115

Chapter 8: Using Financial Ratios to Pinpoint Investments 133

Chapter 9: Mining the Proxy Statement for Investment Clues 155

Part 3: Making Money with Fundamental Analysis 173

Chapter 10: Looking for Fundamental Reasons to Buy or Sell 175

Chapter 11: Finding a Right Price for a Stock Using Discounted Cash Flow 197

Chapter 12: Using the Annual Report (10-K) to See What a Company Is Worth 215

Chapter 13: Analyzing a Company’s Public Comments and Statements 237

Chapter 14: Gleaning from the Fundamental Analysis Done by Others 249

Chapter 15: Performing “Top-Down” Fundamental Analysis 267

Part 4: Getting Advanced with Fundamental Analysis 279

Chapter 16: Digging into an Industry’s Fundamentals 281

Chapter 17: Pinpointing Trends Using Fundamental Analysis 297

Chapter 18: Avoiding Investment Blowups with Fundamental Analysis 313

Chapter 19: Marrying Fundamental Analysis with Technical Analysis 329

Part 5: The Part of Tens 349

Chapter 20: Ten Things to Look at When Analyzing a Company 351

Chapter 21: Ten Things Fundamental Analysis Cannot Do 359

Index 369