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504 Pages
24 x 17.5 x 1.5
Paperback
RRP $172.70
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orFundraising: Principles and Practice provides you with a comprehensive introduction to fundraising. Taking a balanced perspective, bestselling author Michael J. Worth offers insights on the practical application of relevant theory. The text is designed to engage you in thinking critically about issues in fundraising and philanthropy to prepare you for careers in the non-profit sector.
Worth explores donor motivations and fundraising techniques for annual giving programs, major gift programs, planned giving, and corporate and foundation giving and campaigns. Traditional methods, including direct mail and personal solicitations, are discussed as well as new tools and practices, including online fundraising, crowd-funding and social networks, analytics, and predictive modelling. Written specifically for non-profit career-oriented individuals, this book helps you become successful fundraisers.
It also:
- Blends theory and practice to provide students with comprehensive coverage of essential fundraising principles and numerous real-world applications and insights
- Emphasizes ethical and legal considerations to help readers make fundraising decisions that are both legal and ethical.
Industry Reviews
ISBN: 9781483319520
ISBN-10: 1483319520
Published: 6th August 2015
Format: Paperback
Language: English
Number of Pages: 504
Audience: College, Tertiary and University
Publisher: SAGE PUBLICATIONS INC
Country of Publication: US
Dimensions (cm): 24 x 17.5 x 1.5
Weight (kg): 0.75
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