Global Companies, Local Innovations

Name: Global Companies, Local Innovations
Brand: Taylor & Francis Ltd
Price: 215.8 AUD
Availability: BackOrder

Why the Engineering Aspects of Innovation Making Require Co-location

By: Yasuyuki Motoyama

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Hardcover | 28 September 2012

At a Glance

Hardcover
180 Pages

Edition Type
New edition

Dimensions(cm)
24.0 x 16.4 x 1.7

Hardcover

RRP $305.00

$215.80

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Available for Backorder. We will order this from our supplier however there isn't a current ETA.

Investigating the innovation activities of multinational corporations, this book uncovers and examines why the geography of innovation by multinationals is overwhelmingly local, in spite of their global operations in manufacturing and sales through case studies of produce development by three global players: Toyota, Sony, and Canon. The microdynamic approach of the book allows an in-depth investigation of the engineering and technical aspects of innovation making. The book unfolds the complex and constant process of trial and error in innovation and reveals three fundamental natures of innovation making: complexity, interdisciplinarity, and prototyping and testing. In order to manage these three natures of innovation, firms have to plan, ironically, for unplanned situations and to collocate knowledge, people, and resources.

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