Guiness World Records

Originally known as the Guinness Book of Records, Guinness World Records stands as the definitive authority on record-breaking achievements. The concept originated in the early 1950s when Sir Hugh Beaver, the Managing Director of the Guinness Brewery, found himself embroiled in a debate about the fastest game bird during a shooting party in County Wexford. Frustrated by the lack of answers in available reference books, Sir Hugh envisioned a promotional idea for Guinness that would settle pub arguments.

In 1954, recalling this experience, Sir Hugh invited fact-finding researchers Norris (1925—2004) and Ross McWhirter (1925—75) from Fleet Street to compile a book of facts and figures aimed at resolving disputes. Guinness Superlatives was established on November 30, and its office was set up in two rooms on the top floor of Ludgate House at 107 Fleet Street.

The McWhirter twins, unaware of the monumental impact their work would have, embarked on an intense research and writing phase that spanned 13 and a half weeks, requiring long hours even on weekends and holidays. Little did they know that their efforts would result in a book that would eventually become a perennial bestseller and evolve into one of the world's most recognizable and trusted brands.