Handbook of Commercial Banking : Strategic Planning for Growth and Survival in the New Decade - D. Chorafas

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Handbook of Commercial Banking

Strategic Planning for Growth and Survival in the New Decade

By: D. Chorafas

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Hardcover | 28 October 1998 | Edition Number 1

At a Glance

Hardcover
463 Pages

Dimensions(cm)
21.59 x 13.97 x 3.02

Hardcover

$51.06

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THE NEED FOR COMMERCIAL BANKING STRATEGY Money, the Banks and the Bankers Goals of a Strategy in Retail Banking Financial Services Offered by Banks and Non-Banks Strategic Planning and the Quality of Services in Retail Banking Facing the Invasion of the Banks' Business by Mutual Funds and Managing the Process of Change MARKETING AND COMPETITION Retail Banking Strategies and the Marketing Functions Relationship Banking, Customer Mirror, and the Branch Office Network A Popular Marketing Policy: Direct Banking The Profitable Business of Private Banking Wealth Management, Banking Contracts and Lasting Customer Relationships PRICING AND PROFITABILITY Setting a Pattern of Products, Markets and Bank Profitability Managing Research and Development in Retail Banking Economic and Financial Studies which Affect Investment Policies The Choice of a Strategy for Loans Pricing Financial Products and Services

Industry Reviews

'With a range of geographically diverse studies it contrives to raise all the main issues and challenges confronting commercial banking today. Mr Chorafas is an international management consultant with an impressive pedigree. This wide-ranging work will be helpful to managers at all levels and, as Barclays Brandon Davies writes in his foreword, the author's great merit is that he does not just convey facts, he makes you think.' - CIB News

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Non-Fiction Business & Management Business Strategy Accounting & Finance Finance Banking Management & Management Techniques Industry & Industrial Studies Service Industries

Foreword
Preface
The need for a Commercial Banking Strategy
Money, the Banks and the Bankers	p. 3
Goals of a Strategy in Retail Banking	p. 26
Financial Services Offered by Banks and Non-Banks	p. 51
Strategic Planning and the Quality of Services in Retail Banking	p. 77
Facing the Invasion of the Banks' Business by Mutual Funds and Managing the Process of Change	p. 101
Focusing on Marketing and Competition
Retail Banking Strategies and the Marketing Functions	p. 129
Relationship Banking, Customer Mirror and the Branch Office Network	p. 156
A Popular Marketing Policy: Direct Banking	p. 185
The Profitable Business of Private Banking	p. 212
Wealth Management, Banking Contracts and Lasting Customer Relationships	p. 240
Product Pricing, Profitability, Security, Credit Risk and Market Risk
Setting a Pattern of Products, Markets and Bank Profitability	p. 267
Managing Research and Development in Retail Banking	p. 290
Pricing Financial Products and Services	p. 316
The Choice of a Strategy for Loans	p. 347
Credit Risk, Market Risk and the Basic Committee on Banking Supervision	p. 373
Technical Approaches to Security: From Smart Money to Dumb Money and Risks Galore	p. 401
What is the Sense of Branding?	p. 425
Acknowledgments	p. 429
Index	p. 452
Table of Contents provided by Blackwell. All Rights Reserved.

Handbook of Commercial Banking

Strategic Planning for Growth and Survival in the New Decade

At a Glance

Hardcover

Industry Reviews

Shipping

How to return your order

Defective items

You Can Find This Book In

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