Hands-On Guide to Video Blogging and Podcasting

Emerging Media Tools for Business Communication

By: Lionel Felix, Damien Stolarz

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Paperback | 24 April 2006 | Edition Number 1

At a Glance

Paperback
352 Pages

Dimensions(cm)
22.86 x 18.42 x 2.54

Paperback

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$61.25

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For all of your video and audio blogging business and professional communication needs, this book is it
The "Hands-on Guide to Video Blogging and Podcasting" provides tremendous value to those content publishers, big and small, that want to create syndicated video blog and podcast content. The simplified, plain talking break-down the authors bring to the book will give everyone the tools to plan, create, and execute a blog/podcast outlet.
This book explains these emerging media tools from a professional perspective. Quickly learn the technical aspects of video blogging and podcasting along with their business and financial ramifications.
*Step-by-step instructions to quickly launch a Podcast or video blog
*The basics of multimedia use in blogging and the most relevant text-blog technologies
*Podcast and video blog technology uses in business/corporate, education, customer communication, and entertainment contexts
*Concise, understandable breakdowns of all relevant videoblogging and Podcasting buzzwords, acronyms, and related multimedia technologies
*Coverage of tools, production techniques, new technologies, multimedia blog basics, monetization, and licensing
*Case studies that analyze successful for-profit and not-for-profit podcasts and video blogs

Industry Reviews

"Clear directions for how to create blogs and podcasts are accompanied by a huge amount of helpful information about blogging, hosting sites, and the online world in general, including explanations of terms that can be confusing for the uninitiated." -Camcorder and Computer Video

"The authors are thorough, providing relevant references and resources for getting your video blog and/or podcast up and running quickly and efficiently. We were especially happy to see a chapter on licensing and copyright, two important aspects of blogging and podcasting that most of us need to learn about." -Camcorder and Computer Video

"Podcasting and video blogging are becoming increasingly important for law firms, and a new book is designed to help create these tools...It provides detailed instructions on how to establish these internet media tools, including case studies." - Law Technology News, Aug. 2006

"It makes the language accessible and inspires the reader to go ahead and try it themselves. We ignore the implications of these phenomena at our peril." British Cinematographer, Sept 06

"From Layout to content, this hands-on guide does an excellent job of pulling together everything you need to know to produce top-notch video blogs and podcasts." -Camcorder and Computer Video

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Acknowledgments	p. xi
About the Authors	p. xiii
Introduction	p. xv
Quick Start
Record Some Video	p. 2
Edit Your Video	p. 5
Conclusion	p. 14
Podcasting and Video Blogging Basics
Anatomy of a Blog	p. 16
A Brief History of Blogs	p. 19
Conclusion	p. 25
Podcasting and Video Blogging Uses
Getting Familiar with Rich-Media Blogging	p. 28
Personal and Special Interest Uses	p. 31
Mainstream Media Uses	p. 33
Corporate Uses	p. 36
Conclusion	p. 41
Tuning In to Multimedia Blogs
Multimedia Blogs: Feeds and Enclosures	p. 44
Web-Based Aggregators	p. 48
Local Clients	p. 51
Linux and Friends	p. 57
Mobile Clients	p. 60
Conclusion	p. 64
Monetizing New Content Delivery Models
Mainstream Media Invasion	p. 65
Success Criteria	p. 66
Mainstream Media Advertising	p. 68
Business Models for Podcasts and Video Blogs	p. 72
Ancillary Business Models	p. 85
Conclusion	p. 90
New Skills for a New Technology
Blog Basics	p. 92
Enter the Blogosphere	p. 101
Conclusion	p. 120
Mobile Video Blogging and Podcasting
Quick Start Moblogging	p. 122
Other Moblogging Options	p. 128
Laptop "Moblog"	p. 129
Posting From PDAs	p. 135
Conclusion	p. 137
In the Studio and On-the-Go
Spaces and Acoustics	p. 140
Spaces and Video	p. 144
Virtual Spaces	p. 150
Audio and Video On-the-Go	p. 153
Conclusion	p. 155
Essential Tools
A Powerful Computer	p. 158
A/V Editing Software	p. 161
A/V Hardware	p. 171
Conclusion	p. 175
Audio Production and Post-Production
Microphones and Mixers	p. 177
Production Preparation and Voice Talent	p. 184
Recording	p. 186
Editing and Mixing	p. 190
Mixdown and Compressing for Podcasting	p. 195
Conclusion	p. 196
Video Production and Post-Production
Think Post-Production While in Pre-Production	p. 197
Encoding Video	p. 204
Editing	p. 209
Conclusion	p. 220
Hosting and Bandwidth
Bandwidth Pricing	p. 222
Content Hosting	p. 225
Basic Web Hosts	p. 227
Web Hosts with Blogging Services	p. 229
Feed Converters	p. 232
Torrents and Alternative Content Delivery	p. 232
Free Video Blog and Podcast Hosts	p. 233
Podcast Specific Services	p. 236
High Volume Hosting Services	p. 238
In-House and Co-Located Hosting	p. 240
Negotiating Large Hosting Deals	p. 241
Conclusion	p. 244
Assembling Blog Entries
Blogging Applications	p. 245
FeedBurner	p. 252
Hosted Media Services	p. 257
Conclusion	p. 261
Licensing and Copyrights
Copyrights and Other Rights	p. 264
Podsafe Source Material	p. 273
Conclusion	p. 281
Case Studies
EricRice.com	p. 283
RyanEdit.com	p. 289
Rocketboom.com	p. 294
Administration
Conclusion	p. 314
Glossary	p. 315
Index	p. 325
Table of Contents provided by Ingram. All Rights Reserved.

Hands-On Guide to Video Blogging and Podcasting

Emerging Media Tools for Business Communication

At a Glance

Paperback

Industry Reviews

Shipping

How to return your order

Defective items

You Can Find This Book In

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