HBR's 10 Must Reads on Sales

Author: Harvard Business Review, Philip Kotler, Andris Zoltners, Manish Goyal

Narrated by: Tom Parks

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At a Glance

Format
Digital Audiobook

Duration
05:48.43

Published: 21st January 2020

Digital Audiobook

$29.99

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Sales isn't about pushing products or being efficient; it's about building the right systems to manage and empower your salespeople. We've combed through hundreds of Harvard Business Review articles and selected the most important ones to help you understand how to create the conditions for sales success. This book will inspire you to: understand your customer's buying center, integrate your sales and marketing operations, assess your business cycle and its impact on your sales force, transition away from solution sales, leverage the power of micromarkets, introduce tiebreaker selling and consensus selling, and motivate your sales force properly.