Business success begins with trust. Trust is the basis for all that we do as leaders and as organizations. Employees who trust their employers are more productive and creative. Businesses that earn their customers' trust maintain better relationships and reap better results. Meanwhile, breaches of trust between companies and the public are becoming more frequent-and more costly. If you read (or listen to) nothing else on trust, listen to these ten articles. We've combed through hundreds of Harvard Business Review articles and selected the most important ones to help you build, maintain, and repair trust, both as a leader and as a company. This book will inspire you to: develop trust through competence, legitimacy, and impact; understand the neuroscience of trust; follow through on your commitments to stakeholders; negotiate better with an untrustworthy counterpart; see your company through the eyes of your customers; and rebuild relationships after a breakdown of trust.
