Heart and Soul of Marketing

Heart & Soul of Marketing is a strategic and practical guide for anyone who leads, works in, or volunteers for a charity.

Drawing on his charity marketing journey, Matt Romania presents a 10-part framework to help charities resonate with their communities, supporters, and donors, ultimately amplifying the impact of their cause. The book is suitable for those involved with a charity at all levels, from newcomers to experienced leaders, and aims to empower anyone in the sector to implement these strategies immediately. Heart & Soul of Marketing offers a straightforward, action-focused framework that charities of any size can use immediately.

Jimmy Wales, Founder, Wikipedia.org: “Matt Romania’s book is a vital resource for anyone looking to elevate their communication strategies. This book is a concise, practical and experience-based guide for those committed to driving meaningful change through their work.”

Katherine Raskob, CEO, Fundraising Institute Australia: “If you want practical guidance on how to ‘do’ marketing to achieve results for your charity - greater awareness, stronger relationships with donors and more charitable funds, this is the guide for you. It provides a treasure trove of ideas and action guides that make this book a key for your charity’s success.”

Jane Caro AM, Author: “This book offers concise and clear planning resources, enhanced by Matt Romania’s genuine voice and personal anecdotes. It stands out by making essential information both accessible and engaging.”

Kristin Stegley AM, National Trust of Victoria Foundation: “Matt Romania has delivered thoughtful and practical assistance for anyone involved in the competitive charity, philanthropic, sector. A must read for individuals and organisations wanting to amplify their positive impact.”

Sarah Davies AM, Alannah & Madeline Foundation: “Good brands live in the hearts and minds of our donors, supporters and allies, and good marketing helps stay authentically connected and engaged with our communities and audiences. This practical 'how to...' guide is a terrific handbook of tangible tips and ideas based on Matt's deep experience across a range of charity brands and communities.”

Zhi Soon, System 2: “Matt has assembled a guide full of helpful activities, insights and examples to support charities to more effectively convey their purpose, garner support and enhance their impact. A great book to have by your side as you help a charity or for that matter, any organisation you are a part of grow.”

About the Author

Matt Romania, author of Heart & Soul of Marketing , has spent over 15 years crafting impactful marketing strategies for charities. Starting out as a community radio volunteer, Matt has worked as a board member for grassroot community groups, freelanced as a journalist, as well as led national advertising campaigns.