Heat and Light : Advice for the Next Generation of Journalists - Mike Wallace

Heat and Light

Advice for the Next Generation of Journalists

By: Mike Wallace, Beth Knobel

Paperback | 13 July 2010

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In "Heat & Light, "a legendary journalist and a journalism professor join forces to offer a one-of-a-kind guide for our next generation of great journalists. Drawing on the authors' decades of experience at the top of the field and inspired directly by beginners' most frequently asked questions, "Heat & Light "offers invaluable advice on such topics as:
- balancing drama and information ('heat' vs. 'light')
- generating and evaluating story ideas
- the secrets to crafting good ledes
- creating strong packages for the internet, tv, and radio
- the specific requirements of writing for print and broadcast
- the art of the interview
Along the way, the authors share countless anecdotes from their own storied careers--and discuss larger questions such as the rapidly growing role of digital media and what it means for today's aspiring journalists.
Includes an extensive "reporter's toolbox" of checklists, techniques, and resources
Industry Reviews
"Sure to become the bible for new and aspiring journalists." --William F. Baker, President Emeritus, WNET "Want to change the world with your journalism? Pick up this readable and entertaining book!" --Katrina vanden Heuvel, Editor & Publisher, The Nation

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