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High-Profit Selling : Win the Sale Without Compromising on Price - Mark Hunter

High-Profit Selling

Win the Sale Without Compromising on Price

By: Mark Hunter

eBook | 22 August 2023

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This book teaches salespeople to rethink their approach to sales goals--so they not only sell a greater quantity but sell with the bottom line in mind.

In the high-pressure quest to make a sale, acquire a contract, and beat out other bidders, sales professionals frequently resort to short-term strategies like cutting prices, offering discounts, or making other concessions. By explaining how short-term strategies are destructive to the long-term sustainability of a business, High-Profit Selling helps salespeople instead focus their energy on "profit sales" that successfully execute product price increases while maintaining and strengthening current customer relationships.

In this invaluable resource, you'll learn:

  • how to avoid negotiating, actively listen to customers,
  • match the benefits of products or services with customers' needs and pains,
  • confidently communicate value,
  • and ensure prospects are serious and not shopping for price.

Too many salespeople believe that a sale at any price is better than no sale at all. High-Profit Selling teaches them to do away with this logic and instead make sales that satisfy and add value to both the client and company.

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Non-FictionBusiness & ManagementSales & MarketingCustomer ServicesMarket ResearchEducationCareers GuidanceIndustrial or Vocational TrainingManagement & Management TechniquesManagement of Specific AreasSales & Marketing Management

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