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Hospitality Marketing - Neil Wearne

Hospitality Marketing

By: Neil Wearne, Alison Morrison

Paperback | 5 February 1996 | Edition Number 1

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Hospitality Marketing is a no-nonsense, practical book which has been revised and adapted for a wider market, including European and international examples.
It shifts the major emphasis of hospitality marketing onto building a business from the inside by word-of-mouth rather than relying mostly on the endeavours of outside promotion. Hospitality marketers are encouraged to build a customer base by constantly improving the customer's experiences at the point of sale. Hospitality Marketing aims to help you direct your decisions concerning marketing strategies towards what happens to and for the customers.
Hospitality Marketing is recommended reading for BTEC, undergraduate and diploma level students of hospitality, professionals taking the HCIMA exams and also practising hospitality managers who want to add to their understanding of the business.
Industry Reviews
` ...Essential reading for practitioners in the industry who have not had the opportunity for more formal business or marketing training ... an excellent text for vocational hospitality courses (and) industry short courses ... ' Australian Journal of Hospitality Management

You Can Find This Book In

Non-FictionBusiness & ManagementSales & MarketingIndustry & Industrial StudiesService IndustriesSports & RecreationSporting Events & ManagementTravel & HolidaysTravel GuidesHotel & Holiday Accommodation Guides

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