How I Built This

The Unexpected Paths to Success From the World's Most Inspiring Entrepreneurs

By: Guy Raz

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Paperback | 15 September 2020

At a Glance

Paperback
320 Pages

Dimensions(cm)
23.1 x 15.5 x 2.7

Paperback

RRP $34.99

$32.95

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Product Description

Based on the number one business rated podcast, How I Built This with Guy Raz, is a manual for success offering priceless insights and inspiration from the world’s top entrepreneurs on how to start, launch, and build a successful business.

Award-winning journalist Guy Raz has interviewed more than 200 entrepreneurs from across the globe to uncover the amazing true stories behind their success. In How I Built This, Guy Raz shares lessons for every entrepreneur’s journey: from the early days of formulating your idea, to raising money and recruiting employees, to fending off competitors, to finally paying yourself a real salary.

For anyone who has ever wondered how the best became the best - and wants to join them - How I Built This offers a step-by-step guide as to every turn, success, set back and challenge that entrepreneurs face, and equips every would-be entrepreneur with the map and compass for navigating the unexpected path to success. This is a must-read for anyone who has ever dreamed of starting their own business or wondered how trailblazing entrepreneurs made their own dreams a reality.

Along the way, readers will learn how:

* The founders of Airbnb bootstrapped long enough to turn their business into a success.
* James Dyson learnt from his mistakes to protect what he had built
* Reed Hastings developed the unique company culture at Netflix.
* Five Guys burger chain harnessed the power of word of mouth.
* What Tim Brown's Allbirds trainers in New Zealand can teach us about the value of the mantra: iterate, iterate, iterate

About the Author

Guy Raz is the creator, editorial director, and host of three podcasts for NPR, including How I Built This, TED Radio Hour, and the children’s program Wow in the World, which are heard by more than 15 million people every month all over the world. Guy has also served as a Ferris professor of journalism at Princeton University and taught journalism at Georgetown and George Washington Universities. He is the father of two boys and recently relocated from Washington DC to Berkeley, California.

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