How to Ask Survey Questions : The Survey Kit 2 - Arlene G. Fink

How to Ask Survey Questions

By: Arlene G. Fink

Paperback | 22 October 2002 | Edition Number 2

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The Survey Kit that has helped thousands of researchers and students do better survey research has now been completely updated and revised. In addition to separate volumes on in-person and telephone interviews. The new edition includes sections on: data management; literacy and language issues; qualitative survey research techniques; including focus group interviewing; content analysis; survey ethics; ethical principles to use; characteristics of survey research misconduct; factorial design and conjoint analysis; cultural considerations; translation of interviews into other languages; CAPI interviews; Each of the 10 volumes contain checklists, warnings of things to avoid, examples of what does and doesn't work, and, new to this edition, exercises with answers and a glossary at the end of each volume.

Industry Reviews
"I am truly amazed at how complete this booklet is. What a wealth of material to help in developing questions!" -- Bonnie Rader

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