How To Succeed In The New Music Business is a unique perspective into how the music industry started, and where it is today. It takes a deep dive into the history and how the industry has evolved over the years. The result is a must-have for anyone hoping to navigate the increasingly complex yet advantageous landscape that is the modern music industry. Artist need to know a lot more than they needed to know twenty years ago or ten years or five years ago. They need to know social media, they need to know publishing, and most importantly they need to know how to direct their own careers. Being a professional musician takes a lot of practice, hard work, and dedication. But those looking to make a living as a musician have to pay much more attention to the management and networking aspects of their careers than they used to. They do this by taking advantage of the many tools at our fingertips: mastering the arts of merchandising, conquering social media, embracing authentic fan connection, and simply learning how to market themselves.
