| Acknowledgments | p. xv |
| Introduction | p. xvii |
| Google Web Search | |
| Welcome to Google | p. 3 |
| Google | p. 4 |
| The Google Interface | p. 5 |
| Google Doodles | p. 7 |
| The Google Doodler | p. 7 |
| Google's Services | p. 8 |
| Essential Google Facts | p. 9 |
| What Google Is Not | p. 11 |
| A Brief History of Google | p. 13 |
| Craft Your Searches | p. 15 |
| How to Enter a Query | p. 16 |
| Go Directly to the First Result | p. 17 |
| Select Search Terms | p. 19 |
| Use Words Likely to Appear on the Pages You Want | p. 19 |
| Pose Answerable Queries | p. 21 |
| Be Brief | p. 21 |
| Search Behavior | p. 22 |
| Implicit AND | p. 22 |
| Common Word Exclusion | p. 22 |
| Case Insensitivity | p. 25 |
| Punctuation Exclusion | p. 26 |
| Search Term Order and Proximity | p. 26 |
| Search Operators | p. 27 |
| Quotes | p. 27 |
| The OR Operator | p. 30 |
| The Inclusion Operator (+) | p. 32 |
| The Exclusion Operator (-) | p. 32 |
| The Synonym Operator ([similar]) | p. 35 |
| Common Misconceptions | p. 37 |
| Find Specialized Information | p. 41 |
| Correct Spelling | p. 42 |
| Word Definitions | p. 45 |
| Phone Numbers and Addresses | p. 46 |
| Reverse Lookups | p. 47 |
| Street Maps and Directions | p. 49 |
| Stock Quotes | p. 51 |
| Calculator | p. 52 |
| Basic Arithmetic | p. 53 |
| Advanced Math | p. 54 |
| Units of Measure and Conversions | p. 57 |
| Understand Search Results | p. 61 |
| The Anatomy of a Results Page | p. 62 |
| Search Tools and Information | p. 62 |
| Search Boxes | p. 64 |
| Links to Tools and Tips | p. 64 |
| Search Tabs | p. 66 |
| The Statistics Bar | p. 66 |
| Web Search Results | p. 67 |
| The Result Link | p. 68 |
| Snippets | p. 68 |
| Technical Information | p. 71 |
| Cached Version of the Result | p. 71 |
| The Similar Pages Link | p. 74 |
| Categories and Description | p. 74 |
| The Translate This Page Link | p. 74 |
| File Type Conversion | p. 77 |
| Many Results from a Single Site | p. 79 |
| Go Beyond the First Page of Results | p. 79 |
| Omitted Results | p. 82 |
| Other Kinds of Search Results | p. 82 |
| Sponsored Links (Paid Advertisements) | p. 83 |
| Evaluate What You Find | p. 86 |
| Credibility | p. 87 |
| Types of Results | p. 88 |
| Advanced Web Search | p. 95 |
| Use the Advanced Search Form | p. 96 |
| Advanced Operators | p. 96 |
| Group or Exclude Terms | p. 97 |
| Search Restrictions | p. 100 |
| Find Information on Specific Pages | p. 109 |
| Search by Topic | p. 114 |
| Advanced Operators Rehashed | p. 116 |
| define | p. 116 |
| stocks | p. 116 |
| phonebook | p. 116 |
| Summary of the Advanced Operators | p. 118 |
| Language Tools | p. 119 |
| Refine a Query | p. 124 |
| Make Searching Easier with Google Tools | p. 131 |
| Make Google Your Home Page | p. 132 |
| The Google Toolbar | p. 134 |
| Default Search | p. 144 |
| Browser Buttons | p. 146 |
| Mozilla and Netscape 6 | p. 147 |
| Search Google on Macintosh Systems | p. 148 |
| Configure Google | p. 151 |
| Setting Preferences | p. 152 |
| Resetting Preferences | p. 154 |
| Language Settings | p. 155 |
| Interface Language | p. 155 |
| Search Language | p. 161 |
| Safe Search | p. 163 |
| Number of Results | p. 165 |
| New Results Window | p. 166 |
| Google Features | |
| Search News Sources with Google News | p. 169 |
| Google News | p. 170 |
| Browse Google News | p. 174 |
| News Stories | p. 175 |
| News Categories | p. 177 |
| Search Google News | p. 179 |
| Search Techniques for Google News | p. 180 |
| Possible Uses | p. 190 |
| Limitations of Google News | p. 191 |
| International Google News Domains | p. 191 |
| Search Discussion Forums with Google Groups | p. 193 |
| Usenet | p. 194 |
| The Usenet Hierarchy | p. 195 |
| Google Groups | p. 198 |
| Browse Google Groups | p. 201 |
| Find Newsgroups | p. 201 |
| Read Newsgroup Messages | p. 204 |
| Post Newsgroup Messages | p. 210 |
| Search Google Groups | p. 211 |
| Select Search Terms | p. 214 |
| Advanced Groups Search | p. 214 |
| Possible Uses | p. 219 |
| Participate in Discussions | p. 219 |
| Mining Usenet | p. 219 |
| Post a Question | p. 220 |
| Find Pictures with Google Images | p. 223 |
| Search Google Images | p. 224 |
| Google Images Results | p. 225 |
| Image Viewer Interface | p. 227 |
| Craft Image Search Queries | p. 229 |
| Advanced Image Search | p. 232 |
| Copyrights | p. 239 |
| Browse Topics by Category with the Google Directory | p. 243 |
| The Open Directory | p. 245 |
| The Google Directory | p. 245 |
| Categories | p. 247 |
| Browsing the Google Directory | p. 249 |
| Searching the Google Directory | p. 253 |
| Directory Search Quality | p. 254 |
| Possible Uses | p. 255 |
| Google Directory in Non-English Languages | p. 256 |
| Ask Researchers Questions with Google Answers | p. 259 |
| How It Works | p. 260 |
| Who Are the Researchers? | p. 261 |
| Tour of Google Answers | p. 263 |
| Search Google Answers | p. 265 |
| Browse Google Answers | p. 267 |
| Anatomy of the Question View | p. 271 |
| Ask a Question | p. 273 |
| Sign Up for an Account | p. 273 |
| Pose a Question | p. 276 |
| After You Post a Question | p. 283 |
| Unanswered Questions | p. 286 |
| Unsatisfactory Answers | p. 287 |
| Possible Uses for Google Answers | p. 288 |
| Is Google Answers Effective? | p. 291 |
| Limitations of Google Answers | p. 292 |
| Find Bargains with Froogle | p. 295 |
| Introducing Froogle | p. 296 |
| Browse Products | p. 298 |
| Lists of Products | p. 298 |
| Individual Products | p. 301 |
| Search Froogle | p. 303 |
| Select Search Terms | p. 303 |
| Refine Your Query | p. 303 |
| Possible Uses | p. 308 |
| Other Cool Features | p. 309 |
| Google Zeitgeist | p. 310 |
| Google Labs | p. 313 |
| Search by Location | p. 315 |
| Google News Alerts | p. 316 |
| Google Sets | p. 317 |
| The Google Glossary | p. 319 |
| Google WebQuotes | p. 320 |
| Keyboard Shortcuts | p. 321 |
| The Google Viewer | p. 322 |
| Google Compute | p. 323 |
| Fun Uses of Google Search | p. 326 |
| Joke Pages | p. 326 |
| Googlism | p. 327 |
| GooglePeople | p. 329 |
| Google Smackdown | p. 330 |
| GoogleWhacking | p. 330 |
| Google Catalogs | p. 331 |
| Google Wireless Services | p. 332 |
| Google Number Search | p. 332 |
| Other Ways to Search Using Google | p. 332 |
| How Google Works | p. 335 |
| How Web Search Works | p. 336 |
| Crawling | p. 337 |
| Indexing | p. 339 |
| Searching | p. 339 |
| Google's Rankings | p. 340 |
| PageRank | p. 341 |
| Simple Metrics | p. 342 |
| Arcane Metrics | p. 344 |
| The Scoring Equation | p. 345 |
| Google's Engineering Principles | p. 347 |
| Parallelism | p. 347 |
| Redundancy | p. 347 |
| Low-cost Hardware | p. 347 |
| Specialization | p. 348 |
| Index | p. 349 |
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