How to Do Everything with Your eBay Business, Second Edition

By: Greg Holden

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Paperback | 1 July 2005 | Edition Number 2

At a Glance

Paperback
496 Pages

Edition Type
Revised

Dimensions(cm)
23.11 x 18.54 x 2.46

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$60.35

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This user-friendly book shows you how to turn the satisfaction and excitement of eBay sales into a lucrative small business--and possibly even a full-time job! Find out how to establish a seller’s account, post attention-getting auction listings, and build confidence among bidders. Author Greg Holden explains how to apply the secrets of successful brick and mortar businesses to the online world. After learning the ropes, you'll find out how to boost sales with techniques such as no-reserve selling and “buy it now” pricing. Plus--tips for locating inventory, implementing marketing plans, and getting free advertising are revealed.

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Acknowledgments	p. xvii
Introduction	p. xix
Get Started with eBay
Become an eBay Auction Expert	p. 3
Set Goals for Your eBay Business	p. 5
Know How eBay Auctions Work	p. 11
Get the Hardware and Software You Need	p. 19
Follow the Eight-Step eBay Sales Plan	p. 22
Start Selling with eBay	p. 31
Learn the Culture of eBay	p. 32
Do Your Research	p. 38
Get Registered	p. 42
Get the Computer Equipment You Need	p. 44
Become an eBay Auctioneer	p. 55
Custom-Design Your eBay Business	p. 57
Pick the Auction That's Right for You	p. 63
Decide How to Take and Store Auction Photos	p. 74
Figure Out Your Payment Options	p. 75
Pick Your Shipping Options	p. 77
Conduct Your First Auction	p. 78
Keep Your Store Well Stocked	p. 87
Improve Your Competitive Edge
Tips and Strategies for Online Sellers	p. 93
Work for the Long Term	p. 95
Be Community-Minded	p. 109
Relax, It's Only a Sale	p. 111
Buy Strategically So You Can Resell	p. 114
Spruce Up Your Auction Presentation	p. 119
Create a Sales Template	p. 120
Fine-Tune Your Descriptions	p. 127
Dress Up Your Descriptions	p. 132
Make Your Auction Count with a Counter	p. 134
Use eBay Seller's Assistant	p. 138
Manage Multiple Auctions	p. 141
Start with eBay's Management Tools	p. 142
Find a Third-Party Auction Manager	p. 156
Create Your Own Web Pages	p. 163
MeBay: Create an About Me Page	p. 165
Publish Your Own Web Site	p. 173
Create Digital Images That Sell	p. 183
Capture Those Images	p. 184
Create Images That Attract	p. 197
Find a Home for Your Images	p. 202
Business Practices for eBay
Accept Payments and Serve Your Customers	p. 213
Provide Customer Service	p. 214
Keep It Simple: Checks and Money Orders	p. 220
Offer PayPal and Other Payment Services	p. 226
Accept Credit Card Payments	p. 232
Convert Currency	p. 238
Make Sure Your Goods Reach Their Destination	p. 241
Pack 'n' Ship Like a Pro	p. 242
Choose Your Shipping Options	p. 249
Reach International Buyers	p. 257
Meet Other Auction Hounds	p. 267
Use Feedback to Your Advantage	p. 268
Observe Good E-Mail Manners	p. 271
Frequent eBay's Discussion Boards and Cafes	p. 276
Send Emergency Messages	p. 282
Give to Charitable Causes	p. 283
Sell Specialty Items on eBay
Drive Home the Deal on eBay Motors	p. 287
Avoid the Used-Car Lot	p. 289
Get Your Bankroll Rolling	p. 293
Get Your Auction in Gear	p. 302
Complete the Transaction	p. 305
Auction Off Business Goods and Services	p. 311
Buy or Sell What You Need to Run a Business	p. 315
"Lots" of Items Mean Lots of Sales	p. 318
Look for Local Buyers	p. 322
Buy Surplus from Uncle Sam	p. 324
Hang Out Your Shingle on eLance	p. 325
Sell at Fixed Price: eBay Stores and Half.com	p. 331
Create an eBay Store	p. 332
Fix Your Price on Half.com	p. 343
Feedback and Customer Service	p. 354
Get Instant Results with eBay Live Auctions	p. 359
Get Acquainted with eBay Live Auctions	p. 360
Become a Live Auctions Seller	p. 366
Find a Consignment Seller	p. 370
Keep Your eBay Business Running Smonthly
Protect Yourself and Your Customers	p. 375
Control Who Bids and Buys from You	p. 376
Build Your Credibility	p. 384
Keep Your Transactions Trouble Free	p. 392
Fulfill Your Accounting and Tax Requirements	p. 401
What's Different about Being Self-Employed?	p. 402
Perform the Basic Accountign Practices	p. 403
Deduce Your Business Deductions	p. 410
Find Accounting Help Online	p. 412
Use Accounting Software	p. 413
Keep Your eBay Business Legal	p. 421
Copyright and Trademark Concerns	p. 422
Decide on a Legal Form for Your Business	p. 432
Comply with Licensing and Trade Restrictions	p. 436
What to Do in Case of Trouble	p. 439
If the Transaction Falls Through	p. 440
If Problems Occur after You Ship	p. 447
If Problems Occur During the Sale	p. 450
How to Resolve a Dispute	p. 450
Glossary	p. 453
Index	p. 459
Table of Contents provided by Ingram. All Rights Reserved.

How to Do Everything with Your eBay Business, Second Edition

At a Glance

Paperback

Shipping

How to return your order

Defective items

You Can Find This Book In

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