How to Enable Engagement Between Universities and Business

A Guide for Building Relationships

By: Kathy Daniels (Editor), Saskia L. Hansen (Editor)

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Hardcover | 13 September 2024

At a Glance

Hardcover
436 Pages

Dimensions(cm)
23.5 x 15.57

Hardcover

$476.25

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This How to Guide explores practical ways to create and develop a positive relationship between universities and businesses, showcasing diverse and innovative forms of collaboration. Kathy Daniels and Saskia Loer Hansen bring together expert insights from across the world to demonstrate that business engagement is a wide-ranging and essential part of the modern university.

Recognising that universities and businesses are complex and varied organisations, contributing authors present initiatives tailored to their different agendas and ways of operating. They use real-world case studies to identify successful ways to approach a university-business relationship, and investigate common mistakes. Chapters look beyond research-based engagement strategies to cover ideas including curriculum co-development, executive education, and degree apprenticeships. The book highlights in particular the opportunities that relationships between small- and medium-sized enterprises and universities can bring.

How to Enable Engagement Between Universities and Business is an essential resource for academics and university staff involved in business engagement and career development. It is also an important read for industry professionals responsible for graduate recruitment, apprenticeships, and research opportunities.

Industry Reviews

'This extensive collection pulls together a large and diverse set of international authors with experience of analysing and/or practicing university-business engagement. The result is an excellent balance between research which seeks to unravel the complexity of knowledge exchange in university-business partnerships and practical lessons for developing and maintaining them.' -- Simon Collinson, University of Birmingham, UK
'How to Enable Engagement between Universities and Business captures the societal challenge of today. The 37 chapters of this comprehensive text offer a detailed pathway to improving interactions between tertiary level education institutions and for-profit and not-for-profit organisations. This is a must read for Chairs, CEOs, Vice-Chancellors, Deans and all involved in growing the educational, financial and moral wealth across nations.' -- Andrew Kakabadse, Henley Business School, UK
'This encyclopaedic book brings together invaluable insights, examples and strategic guidance about how universities and business can work together to create long-lasting and mutually beneficial relationships. It provides a much needed and long overdue bridge between academia and business, between theory and practice. There is so much value in this book for everyone - university academics and leaders, organisations across the full business spectrum, and governments.' -- Joe Nellis, Cranfield School of Management, UK

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