How to Talk about Data : Build your data fluency - Martin Eppler

How to Talk about Data

Build your data fluency

By: Martin Eppler, Fabienne Buenzli

Paperback | 16 January 2022

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Data literacy is one of the key skills that companies are looking for but it's a specialist skill - currently. This book is your comprehensive guide to becoming data literate: understand data analytics, how to use data insights effectively in your organisation, and how to talk about data with experts and non-experts confidently.

Industry Reviews

"Technology requires human communication to make data impactful. The insights of this book show how to bring data to the people." Christoph Keller, CEO IBM Switzerland

"A clear, concise guide for business leaders on how to make sense of data, intelligently explore or question findings, and not get bamboozled by experts." Dave Gray, founder, XPLANE, and author of The Connected Company and of Gamestorming .

"This powerful book shows how managers can better understand and communicate data and analytics to seize business opportunities and increase competitiveness in an increasingly data driven world." Dr. Andreas Schoenenberger, CEO Sanitas and former CEO of Google Switzerland

"This book is your best investment to continuously grow your data mastery. Realistic use cases are combined with meticulously selected tools. Powerful." Valerie Saintot, Division Head, European Central Bank

"No matter what industry you're in, you're in a data industry. And this is the guide to get more value out of your data." Dr. Thomas Wellauer, Chairman of the Board of the Swiss Stock Exchange, SIX Group

"Great entrepreneurs and innovators are also great storytellers, and data has the power to either bring the narrative to life or kill it by boring, excluding or confusing your audience. How To Talk About Data builds much-needed bridges over common traps we can all fall into." Dr. Sarah Lubik, Director of Entrepreneurship, Simon Fraser University, multiple board member, founder, executive director of the Chang Institute for Entrepreneurship (Vancouver), elected as innovation leader by the Canadian government

"The beauty of the book How To Talk About Data is putting communication at the center, enabling us to have better data and analytics conversations. It's revealing the often unforeseen efforts and invisible barriers to truly becoming a data-led organization and gives actionable advice how to address this for sustainable change." Bianca Scheffler, Head of Data Culture & Innovation, Swiss ReManagement Ltd.

"An indispensable handbook for everyone leading authentic and inclusive conversations about data analytics." Benjamin Wiederkehr, founder, partner, and Managing Director of Interactive Things Inc., Colorado, USA

"An efficient refresher on how to communicate through data and on which mistakes to avoid and an effective tool for any manager looking to up their data literacy game." Christian Koblmiller-Kampmueller, Chief Data Officer, International Committee of the Red Cross

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