Icons and Idiots

Straight Talk on Leadership

By: Bob Lutz

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Paperback | 2 January 2015 | Edition Number 1

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240 Pages

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20.4 x 13.5 x 1.5

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Most successful leaders are mentally and emotionally askew. There's a good side, which gets the job done. There's often also a downside that makes them hard to understand or difficult to work for. It's precisely that they are impatient, stubborn, opinionated, unsatisfied, and domineering that makes them successful.

When Bob Lutz retired from General Motors in 2010, after an unparalleled forty-seven-year career in the auto industry, he was one of the most respected leaders in American business. He had survived all kinds of managers over those decades: tough and timid, analytical and irrational, charismatic and antisocial, and some who seemed to shift frequently among all those traits. His experiences made him an expert on leadership, every bit as much as he was an expert on cars and trucks.

Now Lutz is revealing the leaders—good, bad, and ugly—who made the strongest impression on him throughout his career. Icons and Idiots is a collection of shocking and often hilarious true stories and the lessons Lutz drew from them. From enduring the sadism of a Marine Corps drill instructor, to working with a washed-up alcoholic, to taking over the reins from a convicted felon, he reflects on the complexities of all-too-human leaders.

About the Author

Bob Lutz had a legendary 47-year career as one of the most respected "car guys" in history. He held senior leadership positions at four of the world's leading automakers--GM, Ford, Chrysler, and BMW. He was most recently the vice chairman of General Motors from 2001 to 2010, the years leading up to and through GM's bankruptcy. He is the bestselling author of Guts: 8 Laws of Business from One of the Most Innovative Business Leaders of Our Time and Car Guys vs. Bean Counters: The Battle for the Soul of American Business.

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