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Implementing Value Pricing
A Radical Business Model for Professional Firms
By: Ronald J. Baker
Hardcover | 2 December 2010 | Edition Number 1
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Hardcover
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Industry Reviews
"We've known through Ron Baker's earlier books that he's not just an extraordinary thinker and truly brilliant writer - he's a mover and a shaker on a mission. This is the End of Time! Brilliant." Paul Dunn Chairman, B1G1
"Implementing Value Pricing is a powerful blend of theory, strategy, and tactics. Ron Baker's most recent offering is ambitious in scope, exploring topics that include economic theory, customer orientation, value identification, service positioning, and pricing strategy. He weaves all of them together seamlessly, and includes numerous examples to illustrate his primary points. I have applied the knowledge I've gained from his body of work, and the benefits to me and to my customers have been immediate, significant, and ongoing." Brent Uren Principal, Valuation & Business Modeling Ernst & Young
"Ron Baker is a revolutionary. He is on a radical crusade to align the interests of service providers with those of their customers by having lawyers, accountants, and consultants charge based on the value they provide, rather than the effort it takes. Implementing Value Pricing is a manifesto that establishes a clear case for the revolution. It provides detailed guidance that includes not only strategies and tactics, but key predictive indicators for success. It is richly illustrated by the successes of firms that have embraced value-based pricing to make their services not only more cost-effective for their customers, but more profitable as well. The hallmark of a manifesto is an unyielding sense of purpose and a call to action. Let the revolution begin." Robert G. Cross, Chairman and CEO, Revenue Analytics, Inc. Author, Revenue Management: Hard-Core Tactics for Market Domination
ISBN: 9780470584613
ISBN-10: 0470584610
Series: Wiley Professional Advisory Services
Published: 2nd December 2010
Format: Hardcover
Language: English
Number of Pages: 400
Audience: General Adult
Publisher: John Wiley & Sons Inc (US)
Country of Publication: GB
Edition Number: 1
Dimensions (cm): 28.5 x 17.6 x 4.5
Weight (kg): 0.6
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- Non-FictionBusiness & ManagementSales & Marketing
- Non-FictionEconomicsEconomic Theory & Philosophy
- Non-FictionPhilosophy
- Non-FictionAccounting & FinanceAccountingManagement Accounting & Bookkeeping
- Non-FictionBusiness & ManagementBusiness Strategy
- Non-FictionAccounting & FinanceFinanceCorporate Finance
- Non-FictionAccounting & Finance