In Good Company : Managing Intellectual Property Issues in Franchising - Wipo

In Good Company

Managing Intellectual Property Issues in Franchising

By: Wipo (Produced by)

Paperback | 7 January 2019

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At the core of franchising is the licensing of intellectual property rights (IPRs). This guide explains the importance of managing these IPRs throughout the franchising process through concrete examples and helpful hints.

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