Influence, New and Expanded

The Psychology of Persuasion

By: Robert B. Cialdini

Write A Review

Hardcover | 27 May 2021

At a Glance

Hardcover
592 Pages

Dimensions(cm)
24 x 16.5 x 4

Hardcover

RRP $59.99

$54.99

or 4 interest-free payments of $13.75 with

Ships in 10 to 15 business days

The foundational and wildly popular go-to resource for influence and persuasionâ"a renowned international bestseller, with over 5 million copies soldâ"now revised adding: new research, new insights, new examples, and online applications.

In the new edition of this highly acclaimed bestseller, Robert Cialdiniâ"New York Times bestselling author of Pre-Suasion and the seminal expert in the fields of influence and persuasionâ"explains the psychology of why people say yes and how to apply these insights ethically in business and everyday settings. Using memorable stories and relatable examples, Cialdini makes this crucially important subject surprisingly easy. With Cialdini as a guide, you donât have to be a scientist to learn how to use this science.

Youâll learn Cialdiniâs Universal Principles of Influence, including new research and new uses so you can become an even more skilled persuaderâ"and just as importantly, youâll learn how to defend yourself against unethical influence attempts. You may think you know these principles, but without understanding their intricacies, you may be ceding their power to someone else.

Cialdiniâs Principles of Persuasion:

Reciprocation
Commitment and Consistency
Social Proof
Liking
Authority
Scarcity
Unity, the newest principle for this edition

Understanding and applying the principles ethically is cost-free and deceptively easy. Backed by Dr. Cialdiniâs 35 years of evidence-based, peer-reviewed scientific researchâ"including a three-year field study on what leads people to changeâ"Influence is a comprehensive guide to using these principles to move others in your direction.

Industry Reviews

"For marketers, this book is among the most important books written in the last ten years." -- Journal of Marketing Research
Influence should be required reading for all business majors. -- Journal of Retailing
This book will strike chords deep in the hearts and psyches of all of us. -- Best Sellers Magazine
The material in Cialdini's Influence is a proverbial gold mine. -- Journal of Social and Clinical Psychology

Shipping

	Standard Shipping	Express Shipping
Metro postcodes:	$9.99	$14.95
Regional postcodes:	$9.99	$14.95
Rural postcodes:	$9.99	$14.95

Orders over $89.00 qualify for free shipping.

How to return your order

At Booktopia, we offer hassle-free returns in accordance with our returns policy. If you wish to return an item, please get in touch with Booktopia Customer Care.

Additional postage charges may be applicable.