Influencers and Creators : Business, Culture and Practice - Robert Kozinets

Instant online reading.
Don't wait for delivery!
Go digital and save!

Influencers and Creators

Business, Culture and Practice

By: Robert Kozinets, Ulrike Gretzel, Rossella Gambetti

Write A Review

Hardcover | 3 January 2023

At a Glance

Hardcover
384 Pages

Dimensions(cm)
23 x 15 x 2.5

Hardcover

RRP $248.60

$246.75

or 4 interest-free payments of $61.69 with

Ships in 10 to 15 business days

Influencers and content creators have profoundly impacted business and culture. This textbook combines cutting-edge conceptual and critical thinking on the subject with practical advice to go above and beyond what existing social media marketing textbooks offer. Using examples from around the world, it examines the influencer phenomenon from a variety of perspectives and also explains why influencers are becoming indispensable to governments, platforms, and brands. Key topics explored are:

the influencer phenomenon as a form of persuasion

as a structural change in media

as a culture shift

as a challenge to equality

regulations impacting the phenomenon

ethical implications

With useful features, readers will gain a 360-degree view of one of the world's most important new media phenomena.

Shipping

	Standard Shipping	Express Shipping
Metro postcodes:	$9.99	$14.95
Regional postcodes:	$9.99	$14.95
Rural postcodes:	$9.99	$14.95

Orders over $79.00 qualify for free shipping.

How to return your order

At Booktopia, we offer hassle-free returns in accordance with our returns policy. If you wish to return an item, please get in touch with Booktopia Customer Care.

Additional postage charges may be applicable.