Influencers and Creators : Business, Culture and Practice - Robert Kozinets

Influencers and Creators

Business, Culture and Practice

By: Robert Kozinets, Ulrike Gretzel, Rossella Gambetti

Hardcover | 29 April 2023

At a Glance

Hardcover


$234.90

or 4 interest-free payments of $58.73 with

 or 
In Stock and Aims to ship in 1-2 business days

When will this arrive by?

Influencers and content creators have profoundly impacted business and culture. This textbook combines cutting-edge conceptual and critical thinking on the subject with practical advice to go above and beyond what existing social media marketing textbooks offer. Using examples from around the world, it examines the influencer phenomenon from a variety of perspectives and also explains why influencers are becoming indispensable to governments, platforms, and brands. Key topics explored are:

the influencer phenomenon as a form of persuasion

as a structural change in media

as a culture shift

as a challenge to equality

regulations impacting the phenomenon

ethical implications

With useful features, readers will gain a 360-degree view of one of the world's most important new media phenomena.

More in Sales & Marketing

Influence, New and Expanded : The Psychology of Persuasion - Robert B. Cialdini
Ogilvy on Advertising - David Ogilvy

RRP $32.99

$27.75

16%
OFF
Positioning : The Battle for Your Mind - Al Ries

RRP $30.95

$24.90

20%
OFF
By My Hands : A Potter's Apprenticeship - Florian Gadsby

RRP $49.99

$38.75

22%
OFF
Cult Status : Building a Business that People Adore - Tim Duggan
The Practice - Seth Godin

Paperback

RRP $32.99

$30.25

E-commerce 2023-2024 : business. technology. society : 18th Edition - Carol Traver