Innovate or Perish

Managing the Enduring Technology Company in the Global Market

By: Edward Kahn

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Hardcover | 27 November 2006 | Edition Number 1

At a Glance

Hardcover
336 Pages

Dimensions(cm)
23.88 x 16.26 x 3.1

Hardcover

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Essential reading for IP managers and corporate executives, <i>Innovate or Perish</i> is a new road map equipping readers with the principles and tools needed for their companies to compete in the emerging creativity economy. Edited by Edward Kahn, this seminal book includes contributions from seasoned intellectual property (IP) professionals—including Ed Walsh, Karl Jorda, Wayne Jaeschke, Abha Divine, and Damon Matteo.

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