PART I: INNOVATIVE AND COOPERATIVE MODES FOR CSR AND SUSTAINABILITY 1. The Effect Of Human Capital On The Internationalization Of Professional Firms; Lori P. Radulovich, Rajshekhar (Raj) G. Javalgi, Robert F. Schere 2. Technology And Innovation Management Education In Serbia; Maja Levi Jaksic, Sanja Marinkovic, Jovana Kojic 3. The Influence Of Knowledge-Based Economy On The Competitiveness Of European Economies And Business; Milos Parezanin, Sandra Jednak, Dragana Kragulj 4. The Impact Of Public Procurement On The Implementation Of Public-Private Partnerships; Nevenka Zarkic Joksimovic, Sladana Benkovic, Predrag Jovanovic 5. Social Responsibility And Ethics Of Marketing And Corporate Communications; Tamara Vlastelica Bakic, Vinka Filipovic, Milica Kostic-Stankovic 6. Epi: Environmental Feedback On The Organization's Sustainability; Marko Cirovic, Natasa Petrovic, Dragoslav Slovic PART II: INNOVATIVE BUSINESS AND MANAGEMENT APPROACHES AND PRACTICES 7. Achieving Opposites Simultaneously: A Review Of The Organizational Ambidexterity; Ivan Stefanovic, Sloboda Prokic, Dragan Milosevic 8. Extending Holding As Institutional Model To Public Sector; Ondrej Jasko, Ivan Todorovic, Stefan Komazec 9. Marketing Orientation And Business Performance Of Public Administration; Slavica Cicvaric Kostic, Vinka Filipovic , Jovanka Vukmirovic 10. Development Of Cooperation Based Company Standards: The Case Of Innovative Practice In Public Service Companies; Ivana Mijatovic, Mladen Cudanov, Jovan Krivokapic 11. Improvement Of Supply Chain Management By Bullwhip Effect Reduction; Danica Lecic-Cvetkovic, Nikola Atanasov, Jasmina Omerbegovic-Bijelovic PART III: MANAGING AND MEASURING PERFORMANCE 12. Innovation, Organizational Flexibility And Performance; Angel Martinez-Sanchez, Maria-Joze Vela-Jimenez, Manuela Perez-Perez, Silvia Abella-Garces 13. Working Capital Management Practicies And Financial Performance: Evidence From Serbia; Sladana Barjaktarovic Rakocevic , Milica Latinovic, Milos Milosavljevic 14. Strategic Project Management - Project Strategy And Measurement Of Success Dejan Petrovic, Marko Mihic, Vladimir Obradovic 15. Measuring Service Performances Of Public Enterprise Ptt "Serbia"; Marija Dordevic, Mirko Vujosevic, Vladeta Petrovic 16. Fractals Model Of Technology Efficiencies Probabilities For Flexible Use In Combat Units; Momcilo Milinovic, Olivera Jeremic, Mitar Kovac PART IV: IT IN BUSINESS AND MANAGEMENT 17. Management Of Cloud Computing Infrastructure For E-Learning; Vladimir Vujin, Konstantin Simic, Aleksandar Milic 18. Implementation Of Crm Concept In E-Education; Marko Vulic, Aleksandra Labus, Marijana Despotovic Zrakic 19. Identity Management - A Survey; Marija Bogicevic, Ivan Milenkovic, Dejan Simic 20. Conjoint Based Approach To Location Choice In Retail Industry: Conceptual Framework; Bisera Andric Gusavac, Dragana Stojanovic, Marija Kuzmanovic 21. Data Mining Models For Prediction Of Customers' Satisfaction: The Cart Analysis; Marina Dobrota, Milica Bulajic, Zoran Radojicic, 22. Set-Covering Based Approximate Algorithm Using Enhanced Savings For Solving Vehicle Routing Problem; Milan Stanojevic, Bogdana Stanojevic 23. Introduction And Implementation Of Electronic Health Card; Marina Jovanovic Milenkovic, Dejan Milenkovic, Veljko Jeremic