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Inside Spin
The dark underbelly of the PR industry
By: Bob Burton
Paperback | 1 August 2007 | Edition Number 1
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Inside Spin is the first behind the scenes investigation of the billion dollar a year Australian PR industry. Bob Burton illuminates the hardball and soft tactics used by PR companies to smother dissenting viewpoints, mask sponsors, court journalists, attack corporate competitors and influence politicians. Through detailed case studies from both private and public sectors, he shows just how much PR filters what we see, hear and think about the organisations that affect our lives and shape our society.
Inside Spin is a searing expose of the influence industry and the deep-pocketed organisations they serve.
'While journalists surrender to the increasing mastery of the misinformation industry, media consumers will more often need to become their own gatekeepers. Bob Burton's Inside Spin is a comprehensive guidebook.'
Chris Masters, ABC TV Four Corners
'A punchy and passionate book that tells us things we need to know about both PR and journalism.'
Margaret Simons, author and journalist tricks that are deployed to manage, manipulate, cajole and control. This book is an important part of the process of skilling up the profession. What's more, it is a reminder of why we should bother.'
Andrew Dodd, The Walkley Magazine
Industry Reviews
"A punchy and passionate book that tells us things we need to know about both PR and journalism." --Margaret Simons, author, The Meeting of the Waters
ISBN: 9781741752175
ISBN-10: 1741752175
Series: Iremonger Award Ser.
Published: 1st August 2007
Format: Paperback
Language: English
Number of Pages: 324
Audience: College, Tertiary and University
For Ages: 0 years old
Publisher: Allen & Unwin
Country of Publication: AU
Edition Number: 1
Dimensions (cm): 19.5 x 13.0 x 2.54
Weight (kg): 0.31
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