Integrating New Technologies in International Business

Opportunities and Challenges

By: Gurinder Singh (Editor), Alka Maurya (Editor), Richa Goel (Editor)

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Hardcover | 10 March 2022

At a Glance

Hardcover
340 Pages

Dimensions(cm)
23.39 x 15.6 x 2.06

Hardcover

RRP $276.00

$195.40

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The international business sector has been completely revolutionized due to shifts in global economy, digitization, and the Internet. Integrating New Technologies in International Business: Opportunities and Challenges explores the rapid changes in technology that have affected businesses and social environments that are offering new challenges and opportunities for small to mid-size enterprises (SMEs) and start-ups. It highlights how businesses in emerging economies are implementing the new technological innovations to compete in the global market.

The chapters in the volume provide valuable insight on many cutting-edge topics on new technology in the business environment and the new digital world, or Industry 4.0, including:

Internet of Things (IoT) and customer relationship management
Cross-cultural management
Artificial intelligence
Social media advertising
Multichannel banking
Digital payment technology
Blockchain technology
Augmented reality
Eye-tracking analysis

This book will be a valuable resource for business leaders and managers, industry professionals, business scholars, regulatory stakeholders, policymakers, faculty and students, and those who are interested in the current trends in the state of global digitization in industrial markets. The information provided here will help readers find the most appropriate approaches for taking advantage of these new technologies.

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