0 Item

Intellectual Property Branding in the Developing World

A New Approach to Non-Technological Innovations

By: Tshimanga Kongolo

Write A Review

Hardcover | 15 May 2019

At a Glance

Hardcover
154 Pages

Dimensions(cm)
16.5 x 24.1 x 1.1

Hardcover

RRP $305.00

$253.75

17%OFF

or 4 interest-free payments of $63.44 with

Aims to ship in 7 to 10 business days

When will this arrive by?
Enter delivery postcode to estimate

Intellectual Property Branding in the Developing World identifies success stories in the areas of intellectual property (IP) and branding for non-technological innovation in the developing world. The author examines the relationship between IP, branding and innovation to demonstrate that innovation, in general, and non-technological innovation, in particular, must go hand in hand with branding. Branding of non-technological innovations should be a good strategic tool to be used by countries in the developing world mainly in the areas where they have competitive advantages.　

This book will assist scholars and academics dealing with innovation, branding, and IP issues, providing context and guidance to policymakers from the developing world. It is also relevant to researchers and students in the fields of intellectual property law, commercial law, international law, management, and innovation.

Shipping

	Standard Shipping	Express Shipping
Metro postcodes:	$9.99	$14.95
Regional postcodes:	$9.99	$14.95
Rural postcodes:	$9.99	$14.95

How to return your order

At Booktopia, we offer hassle-free returns in accordance with our returns policy. If you wish to return an item, please get in touch with Booktopia Customer Care.

Additional postage charges may be applicable.