| Overview of Intellectual Property Rights | |
| Patents | p. 3 |
| What Is a Patent and Why Apply for a Patent? | p. 3 |
| Types of Patents and Applications | p. 4 |
| Provisional Patent Applications | p. 7 |
| The Patent Application Parts | p. 7 |
| Claims | p. 8 |
| Specification | p. 9 |
| Inventorship | p. 10 |
| When Should You Apply for a Patent Application? | p. 11 |
| Patent Examination | p. 13 |
| Continuing Applications | p. 13 |
| Patentability Requirements | p. 15 |
| Patentable Subject Matter | p. 15 |
| Utility Requirement | p. 16 |
| Novelty Requirement | p. 17 |
| International Patent Rights | p. 21 |
| Trade Secret Protection | p. 23 |
| What Is a Trade Secret? | p. 23 |
| Misappropriation of Trade Secrets | p. 26 |
| Reverse Engineering of Trade Secrets | p. 28 |
| Trademarks and Trade Dress | p. 29 |
| What Is a Trademark? | p. 29 |
| Brand Selection and Development | p. 31 |
| Non-protectable Subject Matter | p. 33 |
| Selecting a Trademark | p. 34 |
| Brainstorming Phase | p. 34 |
| Narrowing Phase | p. 34 |
| Knockout Phase | p. 34 |
| Clearance Search | p. 35 |
| Obtaining an Opinion | p. 35 |
| Protecting the Mark | p. 36 |
| Common Law of Trademark | p. 36 |
| Federal Trademark Protection | p. 37 |
| State Registrations | p. 40 |
| Maintaining Rights | p. 40 |
| International Protection | p. 43 |
| Copyrights | p. 47 |
| Copyrightable Subject Matter and Scope of Protection | p. 47 |
| Foods as Copyrightable Subject Matter | p. 47 |
| Advertising, Marketing Materials, and Packaging | p. 48 |
| Secret and Other Materials Including Recipes and Software | p. 49 |
| Ownership/Authorship | p. 50 |
| Works for Hire | p. 51 |
| Jointly Authored Works | p. 51 |
| Copyright Transfers: Assignment and Licensing | p. 52 |
| Derivative Works | p. 53 |
| Fair Use | p. 53 |
| Registration Issues | p. 55 |
| Domain Names | p. 59 |
| Securing Intellectual Property in Domain Names | p. 59 |
| Domain Name Disputes | p. 61 |
| Intellectual Property Issues in Labeling and Marketing | p. 65 |
| Governmental Controls Over Advertisements and Labeling | p. 65 |
| Federal Trade Commission ("FTC") | p. 65 |
| Food and Drug Administration ("FDA") | p. 67 |
| US Department of Agriculture ("USDA") | p. 69 |
| Alcohol and Tobacco Tax and Trade Bureau (TTB) | p. 69 |
| State Regulation | p. 70 |
| Governmental Controls Outside of the United States | p. 70 |
| Non-Governmental Controls | p. 71 |
| Comparative Advertising | p. 72 |
| Implementing IP Practices and Procedures | |
| Seven Basic Steps to Getting Started | p. 77 |
| Confidential Disclosure or Non-Disclosure Agreements | p. 77 |
| Assignment of Rights | p. 80 |
| Employee Education | p. 81 |
| Accurate Record Keeping | p. 82 |
| Patents | p. 82 |
| Trade Secrets | p. 83 |
| Patent and Trademark Searches | p. 84 |
| Patents | p. 84 |
| Trademarks | p. 85 |
| Decide on the Type of Protection Early in the Inventive Process | p. 85 |
| Speak to an Intellectual Property Attorney | p. 85 |
| Deciding Between Patent or Trade Secret Protection | p. 87 |
| Developing and Managing an Intellectual Property Portfolio | p. 91 |
| Developing an Intellectual Property Portfolio Strategy | p. 91 |
| Identification of IP Assets | p. 91 |
| Determining Whether the Identified IP Assets Are Core Assets | p. 92 |
| Properly Allocating Corporate Resources to Core and Non-Core IP Assets | p. 92 |
| Setting up a Program for Periodic Review of IP Assets | p. 93 |
| Administrative Issues for Long-Term IP Portfolio Management | p. 94 |
| Docket Management | p. 94 |
| Ongoing IP Diligence: Protecting Rights and Pursuing Others | p. 95 |
| Defending Your IP | p. 95 |
| Leveraging IP Rights | p. 97 |
| Enforcement and Infringement of Intellectual Property Rights | p. 99 |
| Policing Your IP Rights | p. 99 |
| Evaluating a Controversy Prior to Commencing Litigation | p. 101 |
| Remedies and How to Achieve Them | p. 102 |
| Injunctions | p. 102 |
| Payment of Royalties | p. 102 |
| Monetary Damages | p. 103 |
| Settling Controversy Without Litigation | p. 103 |
| Arbitration | p. 103 |
| Mediation | p. 104 |
| Litigation | p. 105 |
| Selecting a Jurisdiction | p. 105 |
| Causes of Action | p. 105 |
| Preliminary Injunctions | p. 107 |
| Discovery | p. 107 |
| Summary Judgment | p. 108 |
| Trial | p. 108 |
| Costs | p. 109 |
| Proceedings in the US Patent and Trademark Office | p. 109 |
| Trademark Oppositions | p. 109 |
| Patent Interference | p. 110 |
| Patent Reexamination | p. 110 |
| Licensing Intellectual Property Rights | p. 113 |
| What Is an Intellectual Property License? | p. 113 |
| Factors to Consider in an IP License | p. 114 |
| Identification of Rights to be Licensed | p. 115 |
| Restrictions | p. 115 |
| Consideration | p. 116 |
| Maintenance of IP Rights | p. 117 |
| Other Terms | p. 118 |
| Appendix A | p. 121 |
| Appendix B | p. 125 |
| Appendix C | p. 127 |
| Appendix D | p. 129 |
| Appendix E | p. 131 |
| Index | p. 139 |
| Table of Contents provided by Ingram. All Rights Reserved. |
