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Internal Communications
A Manual for Practitioners
By: Klavs Valskov, Liam FitzPatrick
Paperback | 3 August 2014 | Edition Number 1
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Internal Communications explores what good practice in internal communications looks like, providing a no-nonsense, step-by-step approach to devising an internal communications strategy.
Written by experts with extensive experience as consultants and in-house leaders in the private, public and not-for-profit sectors, Internal Communications covers how to build an internal communications team and plan; devise messages and decide which channels to use; work with line managers and senior leaders; research and evaluate internal communications and support change within an organization.
Supported by easy to follow models, example explanations of the core theory, and case studies, it provides students and internal communicators alike with the practical tools and advice they need to make a difference in an organization. The book is also supported by online resources, including slides for lecturers.
Industry Reviews
"This book sets itself apart from others through its combination of theory and practical tips and templates. It is a joy to read - written in such an engaging, accessible way that anyone can understand it. From managing change communication to advising leaders and creating compelling messages, this book covers all the vital areas for any IC function." * Saskia Jones, Head of Internal Communication, Oxfam GB *
"I wish I'd had a guide like this when I started out in internal communication....I'd recommend this manual to anyone working in internal communication; it's a great reference point for the start of any new communication challenge!" * Jenny Clark, Head of Internal Communications, The De Beers Group of Companies *
"Rigorous, easy to read and use, grounded in extensive practice. Highly recommend for all in the field and for general managers who need to think beyond comms as a corporate function and take responsibility for the impact of effective human connections." * Sabine, Amazon reviewer *
"This is essential reading for all those who are serious about making internal comms count in their organisation. From helping you understand and convince your organisation why IC is important, to explaining how to handle senior leaders, to giving you a straightforward means of setting out messages clearly and simply, this book has it all. Anybody who has experienced the challenges which all of these issues bring to a communicator will find this instantly accessible and appealing." * Barry Shaw, Amazon reviewer *
ISBN: 9780749469320
ISBN-10: 0749469323
Series: PR In Practice
Published: 3rd August 2014
Format: Paperback
Language: English
Number of Pages: 272
Audience: Professional and Scholarly
Publisher: Kogan Page Ltd
Country of Publication: GB
Edition Number: 1
Dimensions (cm): 23 x 15.5 x 2
Weight (kg): 0.43
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You Can Find This Book In
This product is categorised by
- Non-FictionBusiness & ManagementBusiness Communication & Presentation
- Non-FictionBusiness & ManagementManagement & Management Techniques
- Non-FictionBusiness & ManagementSales & MarketingPublic Relations
- Non-FictionBusiness & ManagementBusiness Mathematics & Systems
- Non-FictionBusiness & ManagementOrganisational Theory & Behaviour