My Wish Lists Login / Join

International Marketing : UK Higher Education Business Marketing - Pervez Ghauri

International Marketing

By: Pervez Ghauri, Philip R. Cateora

Paperback | 31 January 2014 | Edition Number 4

At a Glance

Paperback
682 Pages

Edition Type
Revised

Dimensions(cm)
26.0 x 19.4 x 2.5

New Edition

Published: 6th August 2021

Paperback

Limited Stock Available

RRP $159.95

$122.75

23%OFF

or 4 interest-free payments of $30.69 with

or

In Stock and Aims to ship in 1-2 business days

Now in its fourth edition, this successful introduction to international marketing has been thoroughly revised, updated and developed throughout to reflect the most recent developments in today’s dynamic business environment. Contemporary, engaging and accessible, International Marketing is essential reading for the aspiring practitioner.

You will discover:

The importance of international marketing to creating growth and value

The management practices of companies, large and small, seeking market opportunities outside their home country

Why international marketing management strategies should be viewed from a global perspective

The role of emerging economies in today’s business environment

The impact of increased competition, changing market structures, and differing cultures upon business

Key Features:

An extensive collection of in-depth Case Studies focus upon a diverse range of companies from around the world and are designed to apply understanding and provoke debate.

‘Going International’ vignettes go beyond the theory and demonstrate international marketing in real life with contemporary and engaging examples.

Further Reading sections have been designed to reflect both the most influential and the most recent studies relating to each chapter acting as a spring board to further study

Key Terms are highlighted where they first appear and define in the margin for ease of reference to aid understanding. A full Glossary is also provided at the end of the book and online.

A new chapter in response to reviewer feedback dedicated to International Segmentation and Positioning.

Shipping

	Standard Shipping	Express Shipping
Metro postcodes:	$9.99	$14.95
Regional postcodes:	$9.99	$14.95
Rural postcodes:	$9.99	$14.95

How to return your order

At Booktopia, we offer hassle-free returns in accordance with our returns policy. If you wish to return an item, please get in touch with Booktopia Customer Care.

Additional postage charges may be applicable.

Defective items

If there is a problem with any of the items received for your order then the Booktopia Customer Care team is ready to assist you.

For more info please visit our Help Centre.

You Can Find This Book In

Non-Fiction Business & Management Management & Management Techniques Management of Specific Areas Sales & Marketing Management Sales & Marketing Text Books Higher Education & Vocational Textbooks Accounting, Business & Finance Higher Education Textbooks Bargains Non-Fiction Bargains Business, Finance & Self Help

Academia & Knowledge Bargains

More in Accounting, Business & Finance Higher Education Textbooks

How Brands Grow : What Marketers Don't Know - Byron Sharp

How Brands Grow

What Marketers Don't Know

Hardcover

RRP $59.95

$39.75

34%
OFF

The Lean Startup : How Constant Innovation Creates Radically Successful Businesses - Eric Ries

The Lean Startup

How Constant Innovation Creates Radically Successful Businesses

Paperback

RRP $35.00

$24.75

29%
OFF

A Guide to the Project Management Body of Knowledge (PMBOK Guide) - English : 7th edition - Project Management Institute

A Guide to the Project Management Body of Knowledge (PMBOK Guide) - English

7th edition

Paperback

RRP $140.00

$87.75

37%
OFF

Influence, New and Expanded : The Psychology of Persuasion - Robert B. Cialdini

Influence, New and Expanded

The Psychology of Persuasion

Paperback

RRP $34.99

$24.75

29%
OFF

Thinking in Systems : A Primer - Donella Meadows

Thinking in Systems

A Primer

Paperback

RRP $43.75

$32.90

25%
OFF

Essential Mathematics for Economic Analysis : 6th edition - Knut Sydsaeter

Essential Mathematics for Economic Analysis

6th edition

Paperback

RRP $260.95

$190.25

27%
OFF

Crucial Conversations : Tools for Talking When Stakes are High, Third Edition - Joseph Grenny

Crucial Conversations

Tools for Talking When Stakes are High, Third Edition

Paperback

RRP $33.95

$26.50

22%
OFF

Getting To Yes : Negotiating An Agreement Without Giving In - Roger Fisher

Getting To Yes

Negotiating An Agreement Without Giving In

Paperback

RRP $24.99

$18.95

24%
OFF

Thinking, Fast and Slow - Daniel Kahneman

Thinking, Fast and Slow

Paperback

RRP $26.99

$20.25

25%
OFF

Doughnut Economics : Seven Ways to Think Like a 21st-Century Economist - Kate Raworth

Doughnut Economics

Seven Ways to Think Like a 21st-Century Economist

Paperback

RRP $24.99

$18.95

24%
OFF

Business Law : 6th Edition - Nickolas James

Business Law

6th Edition

Paperback

RRP $169.95

$144.90

15%
OFF

Blue Ocean Strategy, Expanded Edition : How to Create Uncontested Market Space and Make the Competition Irrelevant - W. Chan Kim

Blue Ocean Strategy, Expanded Edition

How to Create Uncontested Market Space and Make the Competition Irrelevant

Hardcover

RRP $54.99

$38.35

30%
OFF

The Ideal Team Player : A Leadership Fable About the Three Essential Virtues - Patrick M. Lencioni

The Ideal Team Player

A Leadership Fable About the Three Essential Virtues

Hardcover

RRP $44.95

$29.95

33%
OFF

Australian Taxation : 3rd Edition - John Bevacqua

Australian Taxation

3rd Edition

Paperback

RRP $131.95

$115.35

13%
OFF

Strategic Workforce Planning : Developing Optimized Talent Strategies for Future Growth - Ross Sparkman

Strategic Workforce Planning

Developing Optimized Talent Strategies for Future Growth

Paperback

RRP $70.50

$66.95

The Visual MBA : A Quick Guide to Everything You'll Learn in Two Years of Business School - Jason Barron

The Visual MBA

A Quick Guide to Everything You'll Learn in Two Years of Business School

Paperback

RRP $35.00

$24.75

29%
OFF

The Mind of the Leader : How to Lead Yourself, Your People, and Your Organization for Extraordinary Results - Rasmus Hougaard

The Mind of the Leader

How to Lead Yourself, Your People, and Your Organization for Extraordinary Results

Hardcover

RRP $44.99

$31.50

30%
OFF

How Brands Grow: Part 2 Revised : 2nd Edition - Including Emerging Markets, Services, Durables, B2B and Luxury Brands - Jenni Romaniuk

How Brands Grow: Part 2 Revised

2nd Edition - Including Emerging Markets, Services, Durables, B2B and Luxury Brands

Hardcover

RRP $59.95

$52.95

12%
OFF

Misbehaving : The Making of Behavioural Economics - Richard H. Thaler

Misbehaving

The Making of Behavioural Economics

Paperback

RRP $22.99

$16.50

28%
OFF

Principles of Marketing : 8th Edition - Gary Armstrong

Principles of Marketing

8th Edition

Paperback

RRP $182.95

$134.25

27%
OFF

Purple Cow : Transform Your Business By Being Remarkable - Seth Godin

Purple Cow

Transform Your Business By Being Remarkable

Paperback

RRP $24.95

$17.90

28%
OFF

Leadership on the Line, With a New Preface : Staying Alive Through the Dangers of Change - Ronald A. Heifetz

Leadership on the Line, With a New Preface

Staying Alive Through the Dangers of Change

Hardcover

RRP $52.99

$36.95

30%
OFF

The Decision Book : Fifty Models for Strategic Thinking (New Edition) - Mikael Krogerus

The Decision Book

Fifty Models for Strategic Thinking (New Edition)

Hardcover

RRP $24.99

$20.80

17%
OFF

A Guide to the Business Analysis Body of Knowledge - BABOK - Iiba

A Guide to the Business Analysis Body of Knowledge - BABOK

Paperback

RRP $93.45

$72.90

22%
OFF

This product is categorised by