International Marketing : UK Higher Education Business Marketing - Pervez Ghauri

International Marketing

By: Pervez Ghauri, Philip R. Cateora

Paperback | 31 January 2014 | Edition Number 4

At a Glance
New Edition

Paperback


Limited Stock Available

RRP $159.95

$122.75

23%OFF

or 4 interest-free payments of $30.69 with

 or 
In Stock and Aims to ship in 1-2 business days

When will this arrive by?

Now in its fourth edition, this successful introduction to international marketing has been thoroughly revised, updated and developed throughout to reflect the most recent developments in today’s dynamic business environment. Contemporary, engaging and accessible, International Marketing is essential reading for the aspiring practitioner.

You will discover:
  • The importance of international marketing to creating growth and value
  • The management practices of companies, large and small, seeking market opportunities outside their home country
  • Why international marketing management strategies should be viewed from a global perspective
  • The role of emerging economies in today’s business environment
  • The impact of increased competition, changing market structures, and differing cultures upon business
Key Features:
  • An extensive collection of in-depth Case Studies focus upon a diverse range of companies from around the world and are designed to apply understanding and provoke debate.
  • ‘Going International’ vignettes go beyond the theory and demonstrate international marketing in real life with contemporary and engaging examples.
  • Further Reading sections have been designed to reflect both the most influential and the most recent studies relating to each chapter acting as a spring board to further study
  • Key Terms are highlighted where they first appear and define in the margin for ease of reference to aid understanding. A full Glossary is also provided at the end of the book and online.
  • A new chapter in response to reviewer feedback dedicated to International Segmentation and Positioning.

More in Accounting, Business & Finance Higher Education Textbooks

Financial Accounting : 9th Edition - Craig Deegan

RRP $155.95

$143.75

Communications Toolkit : 5th edition - Jane Grellier

RRP $84.95

$74.25

13%
OFF
Influence, New and Expanded : The Psychology of Persuasion - Robert B. Cialdini
Project Management in Practice : 3rd Edition - Neil Pearson

RRP $113.95

$107.80

Exploring Management : 1st Asia-Pacific Edition - John R. Schermerhorn Jr.

RRP $158.95

$136.50

14%
OFF
Financial Reporting : 4th Edition - Janice Loftus

RRP $159.95

$137.25

14%
OFF
Accounting : 8th Edition - Business Reporting for Decision Making - Jacqueline Birt
Business Law : 6th Edition - Nickolas James

RRP $169.95

$144.90

15%
OFF
Corporate Finance, Global Edition : 6th Edition - Jonathan Berk

RRP $181.95

$139.80

23%
OFF
Management Accounting : 9th Edition - Kim Langfield-Smith

RRP $164.95

$151.25

Communication Management and Beyond (Custom Edition) : 3rd edition - Michael Kaye
Getting To Yes : Negotiating An Agreement Without Giving In - Roger Fisher
Thinking, Fast and Slow - Daniel Kahneman

RRP $26.99

$19.95

26%
OFF
Fundamentals of Corporate Finance : 8th Edition - Stephen A. Ross, Rowan Trayler, Charles Koh
Financial Accounting : 12th Edition - John Hoggett

RRP $142.95

$123.95

13%
OFF
Thinking in Systems : A Primer - Donella Meadows

RRP $37.90

$37.25