International Marketing
By: Pervez Ghauri, Philip R. Cateora
Paperback | 31 January 2014 | Edition Number 4
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ISBN: 9780077148157
ISBN-10: 0077148150
Series: UK Higher Education Business Marketing
Published: 31st January 2014
Format: Paperback
Language: English
Number of Pages: 682
Audience: College, Tertiary and University
Publisher: McGraw Hill / Europe, Middle East & Africa
Country of Publication: GB
Edition Number: 4
Edition Type: Revised
Dimensions (cm): 26.0 x 19.4 x 2.5
Weight (kg): 1.18
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